Artwork

Content provided by Gary David + Adam Gamwell, Adam Gamwell, and Gary David. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary David + Adam Gamwell, Adam Gamwell, and Gary David or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Meaningful Experience Measurement Greg Kihlstrom

1:05:58
 
Share
 

Manage episode 331486015 series 2891690
Content provided by Gary David + Adam Gamwell, Adam Gamwell, and Gary David. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary David + Adam Gamwell, Adam Gamwell, and Gary David or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Anyone engaged in experience design knows the challenges of measuring experiences. Far being being a recent issue, understanding our experiences with the world has long challenged philosophers and social scientists. If centuries of the world's greatest thinkers has yet to be able to figure it out, you know it is a hard nut to crack. To solve this issue, many measurement strategies have evolved, each with this benefits and drawbacks. It can feel overwhelming in terms of trying to what can be the best approach to take.

Luckily, there is Greg Kihlström's new book "Meaningful Measurement of the Customer Experience." A prolific writer, speaker, consultant, and podcaster, Greg combines his experience and the experiences of others in a comprehensive overview of measurement strategy, philosophy, and execution.

Greg visits the Experience by Design studio to discuss his book, where he gives “guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal.” On the podcast, we discuss ‘best practices’ across different companies, and how we might provide ‘better practices’ for increasing our understanding of customers, their experiences, and their worlds. We also discuss the connection between customer and employee experiences, and new directions in CX and experience measurement.

  continue reading

93 episodes

Artwork
iconShare
 
Manage episode 331486015 series 2891690
Content provided by Gary David + Adam Gamwell, Adam Gamwell, and Gary David. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary David + Adam Gamwell, Adam Gamwell, and Gary David or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Anyone engaged in experience design knows the challenges of measuring experiences. Far being being a recent issue, understanding our experiences with the world has long challenged philosophers and social scientists. If centuries of the world's greatest thinkers has yet to be able to figure it out, you know it is a hard nut to crack. To solve this issue, many measurement strategies have evolved, each with this benefits and drawbacks. It can feel overwhelming in terms of trying to what can be the best approach to take.

Luckily, there is Greg Kihlström's new book "Meaningful Measurement of the Customer Experience." A prolific writer, speaker, consultant, and podcaster, Greg combines his experience and the experiences of others in a comprehensive overview of measurement strategy, philosophy, and execution.

Greg visits the Experience by Design studio to discuss his book, where he gives “guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal.” On the podcast, we discuss ‘best practices’ across different companies, and how we might provide ‘better practices’ for increasing our understanding of customers, their experiences, and their worlds. We also discuss the connection between customer and employee experiences, and new directions in CX and experience measurement.

  continue reading

93 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide