292 How FlexPay is Africa’s First Merchant-Embedded Saving-Based Purchase App

Expert Dojo "The Art of Startup War"

Flexpay collaborates with retailers, brands, marketplaces, and banks to reward customers for saving up for the things they want, closing the affordability gap debt-free, increasing customer retention, and growing sales for the merchants.

Low disposable incomes limit a vast majority of Africans from buying or accessing product and services they want. Additionally, consumers are being pushed towards the booming ‘Buy Now, Pay Later’ credit driven models in the consumption ecosystem, which is predatory and leads to impulse buying and debt. There has never been anything embedded in the retail experience that incentivizes people to save up for purchases as a way of closing the affordability gap.

FlexPay simply rewards customers for saving up for the things they love, need, and want, closing the affordability gap for the large under-banked African population while increasing sales and loyalty for merchants.

For more information, visit www.flexpay.co.ke