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Auto Future: Digital Shifts in Dealership Trends
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Welcome to this episode of 'Facts Not Feelings,' where host Brooke Furniss dives into the rapidly evolving automotive industry with Christopher "Hawaii" Dasconio, Regional VP of Sales at Stream. Join us as we explore the latest strategies for dealerships to stay competitive, the rise of digital retailing, the impact of consumer behavior, and the power of digital body language. We'll also delve into the importance of brand perception, public relations, and how dealerships can adapt their marketing and service strategies in this digital age. Don't miss these valuable insights and expert opinions on shaping a successful future in the automotive world.
3 Main Takeaways
1.) Embracing Digital Transformation: Explore how dealerships are navigating the shift to digital, from online retail strategies to adapting to the evolving digital landscape. Discover the critical role of digital platforms in maintaining competitiveness and relevance in today's automotive industry.
2.) Understanding Consumer Behavior: Dive into the changing dynamics of consumer behavior in the automotive sector. Learn how leveraging data analytics and personalized marketing can create impactful campaigns, enhance the customer experience, and foster brand loyalty.
3.) Forecasting Dealership Evolution: Gain insights into the future of car dealerships amidst technological advancements and changing consumer preferences. Discuss the rise of electric vehicles, the importance of brand image, and strategies for dealerships to stay ahead in a rapidly evolving market.
Connect 🔗
Christopher Hawaii: https://qrcc.me/s50471bp027j
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Chapters
0:00 - Introduction and Christopher Hawaii Welcome
3:08 - Evolving Automotive Industry: New Challenges
9:13 - Adapting Dealerships to Digital Retail Trends
14:38 - Digital Body Language & Personalized Marketing
18:36 - Adapting to Empowered Car Buyers
29:01 - Harnessing Analytics for Targeted Marketing
30:51 - Brand Perception and Public Relations in Auto Industry
40:36 - Predictive Maintenance & Analytics in Fixed Ops
45:12 - Future of Physical Dealerships & Digital Trends
49:29 - Lightning Round & Closing Insights with Chris
150 episodes
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