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Driving Sales Through Marketing: Insights from DeMontrond's Ashley Cavazos
Manage episode 375116079 series 3482426
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Ever wondered how top auto industries leverage AI for seamless lead handling? Ashley Cavazos, Marketing Director at DeMontrond Auto Group, unravels the secret behind their success. In today's episode, Brooke C Furniss and Ashley Cavazos dive deep into the transforming landscape of auto marketing, AI's powerful role, and the importance of diversity.
Ashley shares her insights on bridging the gap between marketing and sales, leveraging AI for lead handling, and fostering a culture of diversity through WOCAN. Hear firsthand experiences of successful change management strategies and the critical role of process implementation.
Key Takeaways:
- The Importance of Inter-departmental Communication & Change Management
- Role of Artificial Intelligence (AI)
- Emphasizing Diversity and Representation
Connect:
Ashley Cavazos: https://qrcc.me/ry96j44v3ely
BZ Consultants: https://qrco.de/bcqqFo
Apple🎙️https://apple.co/3U4KvGA
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
Chapters:
00:00. Manage AI implementation and communication.
08:05 AI can enhance customer communication.
14:02. AI needs constant management and feedback.
19:48 Promote diversity in the automotive industry.
23:22. Promote diversity in automotive industry.
30:35 Promote diversity in the industry.
32:12 Diversity in leadership is crucial.
40:56 Employee buy-in is crucial.
43:15 Sales and marketing collaboration is key.
50:40 Importance of listening to customers.
53:10 Data is essential for decision-making
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