Maximizing Your Automotive Marketing Strategies with Kevin Frye | Branding vs. SEO, SEM vs. Third-Party Data, Forms vs. Chat

Facts Not Feelings with Brooke C. Furniss

Welcome to this week's episode of Facts Not Feelings! As automotive marketers, we all face a variety of challenges when it comes to driving sales and connecting with customers. In this episode, we'll dive into some key questions that will help you optimize your marketing strategies.

Our guest, Kevin Frye, is one of the top 5 influencers changing the auto industry today, according to Automotive News. With his extensive experience in auto subscription, Google Analytics, and digital retailing – including buying 100% online – Kevin will share his insights on how to prioritize your strategies for maximum impact.

We'll start by exploring the pros and cons of branding vs. SEO, providing tips on finding the right balance to drive traffic, leads, and sales. We'll then dive into the world of SEM vs. leveraging third-party data, discussing the benefits and limitations of each approach and providing tips on how to get the most out of your marketing budget.

Finally, we'll discuss the topic of forms vs. chat and provide tips on how to choose the right option for your business. Did you know that replacing forms with chat on your website can lead to a 59% increase in appointment set rates? We'll also share some surprising data from recent research that may challenge some industry norms.

By the end of this episode, you'll have a better understanding of how to prioritize your marketing strategies and create meaningful connections with your audience. Don't miss this chance to learn from one of the industry's top influencers!

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Chapters

0:00 Start

1:46 Revolutionizing Automotive Marketing with Controversial Strategies ft. Kevin Frye | SEO & SEM Challenges Discussed

3:24 Revolutionizing Automotive Sales: From eBay Pioneers to Industry Innovators - A Chat with Kevin Frye

5:45 Brand vs. SEO: Which is Better for Your Dealership? - A Data-Driven Approach

16:06 Finding the Right Balance Between Brand Recognition and SEO: A Guide for Social Marketers

18:02 Mistakes Marketers Make in SEM: Leveraging Third-Party Data for Better Results - Learn how to avoid common mistakes in SEM and leverage third-party data to get better results for your marketing campaigns

26:09 Why Forms Are Killing Your Website Conversions (And What To Do Instead)

35:33 How to Enhance the Automotive Customer Experience with AI-Powered Chatbots

37:28 How the Pandemic Accelerated Digital Retailing and the Drive for Efficiency in Automotive Marketing

39:06 The Future of Auto Marketing: Leveraging AI and CDPs for Better Consumer Experience

46:55 How Kroger Uses Personalization to Improve Marketing Efficiency: A CDP Success Story

49:19 How Automotive Brands Can Boost SEO and Sales by Leveraging Social Media - Tips from an Industry Expert

51:01 Kevin Fry: Facts Not Feelings Lightning Round Q&A on Running, Golf, Martinis, and Automotive Industry | Digital Dealer Conference Tampa 2023

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