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AdSkills: The Power Of Social Media Advertising with John Belcher
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It’s great to have a podcast, it’s great to have a blog. All those things are fantastic in working to get organic traffic, but at some point, you got to start paying for stuff and the ones that are doing better are paying. While working for the Google AdWords team, John Belcher saw a gap between the average company’s advertising goals and their ability to leverage paid traffic to make them profitably. John is the genius behind AdSkills, a company that not only teaches people how to place ads and make money placing ads, but also helps to certify ad buyers. He says talking to the right people at the right time with the right message, and getting them the right particular product or pricing based on where it is they’re at is what’s going to turn paid into paying traffic. John shares the steps people have to think about prior to starting ad campaigns and talks about how AdSkills teaches people how to get the two Cs, confidence and cash flow.
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