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The Realities of Website SEO Today with Sam Natello of DotCom
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We have been talking on past episodes and we talk all the time to our clients about how creating original content is really the key to increasing site traffic to your website and to increase Google keyword ranking, which really is the name of the game today. It is really all about Google, whether you like them or not or want it to be. Really, you can try and game the system all you want, but the best foundational way to build your platform, grow an audience, and inherently or I would say organically market and grow your business and exposure on the internet is through creating written content. We, as you know, happen to believe that the most efficient way to do that is to use podcasting as a tool, or videocasting, and record that content and then have it converted into written content.
We were talking lately and we realized that we know it, we believe it, we’re saying it, we’re telling you and our customers that and doing it for them every day. But maybe our audience would like to hear from another party, from somebody independent who is an expert in the field and hear their opinion on the same subjects.
I’m going to share with you an interview that I just did with Sam Natello of DotCom Global Media. Sam started it back in 1995 in what is clearly the infancy of the internet, the very beginning. I remember in 1995, that’s when my first child was born who is now 22. It’s more than 22 years ago. I was in business independently for myself at that time and email was barely being used. The internet really wasn’t a mainstream tool. I remember being in business, I had a fax machine and that was what puts you on the map. It seems very funny today because faxes are used mostly by doctors’ offices and law firms these days, and the rest of us scan and email everything. The point is Sam has been around since the beginning of the internet in business and he’s seen it all, been there and done that. I think he’s a really good person to talk to about this.
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