Programmatic Advertising: Is Automating Media Purchase To Target Audience Worth Its Cost?

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2y ago 23:27

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Programmatic advertising is a widely known term in marketing these days. At first, it sounds like an excellent opportunity of monetizing a podcast. But is it really what your brand needs? In this episode, Tom Hazzard explains how programmatic ads impact audience behavior and experience, which is actually not that great when implemented in most niche podcasts. Tune in as we peel back the curtain on programmatic ads to help you find much better ways to monetize your show and build a meaningful rapport with your listeners.

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