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The Agile Brand with Greg Kihlström®


1 #676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX 36:22
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The consumer is no longer navigating the map—they are the map. Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and always expecting the world to orbit around them. What does that mean for your brand? Everything. From the rise of instant gratification to the evolution of seven—yes, seven—active generations, the customer experience game has changed forever. Today’s guest is Ken Hughes, also known as The King of CX—is a consumer behavioralist, futurist, and one of the world’s leading authorities on customer experience. He’s here to break down how digital evolution, generational shifts, and consumer expectations are reshaping the rules of engagement for brands of all sizes. About Ken Hughes Ken Hughes is one of the World's Leading CX Strategists and Consumer Behavioralists in Customer Experience, Marketing, Branding, Innovation and AI. Known internationally as The King of Customer Experience. Author of the marketing blog ‘The Blue Dot Consumer’, with tens of thousands of readers exploring his content on consumer values, marketing, branding and customer experience every month. His research and work is utilized by global brands, industry associations and universities across all six continents. His client list is a who’s who of global brands, from Google, Starbucks, the NFL, and TikTok, to Walmart, Coca-Cola, IKEA and PayPal) to understand the changing nature of the brand connection across the consumer generations, and prepare for the future. He describes himself as a social science Frankenstein – his interests are part sociology, part anthropology, part consumer psychology and part cyber behaviouralism. Previously CEO of an insight agency, a TED speaker, a university lecturer and actor RESOURCES King of CX: https://www.kenhughes.info/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Josh Vernier
Manage episode 478223127 series 1602716
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Our Royals insider and friend of the show Josh Vernier joined to talk about the disappointing road trip.
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696 episodes
Manage episode 478223127 series 1602716
Content provided by Audacy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audacy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Our Royals insider and friend of the show Josh Vernier joined to talk about the disappointing road trip.
…
continue reading
696 episodes
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Fescoe & Dusty

1 Full Show: Chiefs Schedule Release, Ben Maller, Gene Watson, Ned Yost, Chiefs Record, Josh Brisco 2:54:21
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4 hours of schedule release reaction, a slew of guests and Royals talk on the gala night! Celebrating the anniversary of both 1985 and 2015 World Series teams.
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Fescoe & Dusty

1 Hour 4: Josh Brisco, Royals Talk and Chiefs Schedule 40:33
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A fun final hour talking Chiefs schedule, Vern getting hot and more!
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Fescoe & Dusty

1 Hour 3: Starting Lineup Between 1985 and 2015, Ned Yost, Stadium Resistance 43:01
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We hang with Gene Watson to talk the best 9 man lineup between the 1985 and 2015 before being joined by 2015 World series manager for the royals, Ned Yost, and then we talk stadium resistance in Missouri.
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Fescoe & Dusty

1 Hour 2: Chiefs Record Guessing, Ben Maller and Gene Watson 44:10
44:10
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We go through the schedule and guess which one is a win and which is a loss. We are joined by FS1's Ben Maller to talk NBA and NFL schedules before being joined by former assistant to the GM with the Royals in 2015, Gene Watson, to discuss the 2015 and 185 World Series teams.
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1 Hour 1: Chiefs Schedule, Aaron Judge Bet, Who Wins First 44:26
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We talk schedule release, an Aaron Judge bet for the ages and then we get to a KC competition. Who will win first after Kelce, Bobby Witt Jr. or Patrick Mahomes?
One of our Chiefs experts Josh Brisco joined the guys to give his two cents on the Chiefs schedule. The pros, cons and all the inbetween.
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Fescoe & Dusty

1 1985 and 2015 Teams - Make Your 9 Man Lineup 13:03
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Create the best starting 9 using both the championship 2015 and championship 1985 rosters. We do with old Royals assistant GM for that 2015 team Gene Watson!
Smash or Pass with Gene Watson!
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Fescoe & Dusty

We are joined by FS1's and friend of the show to talk to Ben Maller about NFL schedule releases and the NBA before being joined by assistant to the GM with the White Sox Gene Watson to talk about the 2015 Royals World Series team.
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Fescoe & Dusty

1 Chiefs Schedule - Win Loss and Overall Record 11:28
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We go through the Chiefs schedule and say what each game is. You'd be surprised at Bobs record.
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The assumption is that Kelce hangs it up after this year... With that said, once he leaves who would you give a better chance to win it all? Bobby Witt or Patrick Mahomes? Plus, who's the next great athlete duo in the city?
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Fescoe & Dusty

1 Chiefs Schedule Release, Ratings Questions, An Aaron Judge Bet For the Ages 21:30
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We take a deeper dive into the Chiefs schedule before talking ratings questions and an Aaron Judge bet that could change this guys life.
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Fescoe & Dusty

A big Wednesday night in sports! Royals lose, Chiefs schedule release, Celtics win, Missouri may be screwed on the stadiums and more! A good start to the morning here on Fescoe and Dusty!
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Fescoe & Dusty

1 Full Show: NFL Schedule Release, Salvy Questions, Travis Kelce Tea Leaves, Stadium News and Matt Quatraro 2:53:33
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We talk NFL, NBA and baseball all again!
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Fescoe & Dusty

1 Hour 4: Matt Quatraro, Portland Trailblazers to KC, NFL Schedule Release 43:55
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The Royals manager Matt Quatraro joined the guys to talk the recent loss and what's going on with Salvy and Renfroe.
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Fescoe & Dusty

1 Hour 3: Cherish Sports, NFL Schedule Release, Pointless Tweets 41:55
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Don't take sports or athletes for granted. Mac is going through it. We talk NFL schedule and of course it's always pointless tweets season!
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Fescoe & Dusty

1 Hour 2: Stadium News, Kelce Tea Leaves, One Word, Sports Road Trips 42:16
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We have new stadium news from Bob on what Missouri's hail Mary plans are. We talk Travis Kelce retirement and what Mahomes would be without him.
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Fescoe & Dusty

The Royals lost a close one! We talk Salvy and Cags before being joined by Jay Binkley.
Royals Manager Matt Quatraro joins Bob and dusty to talk about the latest loss to the Astros and Salvador Perez among other things.
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Fescoe & Dusty

1 NFL Schedule Release and Bucks and AIkmans SB Prediction 20:47
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We are getting the new NFL schedule release news hot off the presses! The Chiefs schedule starting to come into a full picture and we have a laugh at Joe Buck and Troy Aikman's Super Bowl predictions for this season.
You never know when ti all could end. Macs Celtics changed forever this week with The Tatum Achilles injury. ENJOY THE SEX.
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Fescoe & Dusty

We think this is Travis's last year and it seems he may be making that more and more clear. What is Mahomes without Kelce? Plus we play one word.
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Fescoe & Dusty

Missouri is trying to get something rolling on a new deal for these stadiums but it all seems to be a hodgepodge of disorganization.
We talk to our friend and Chiefs expert Bink on the schedule release and continuing thoughts on the rookies the Chiefs drafted. Thanksgiving game baby!
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Fescoe & Dusty

1 Salvador Perez Issues, Cags Clock is Ticking 20:59
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We all love Royals and KC legend Salvador Perez but it is clear he may need a couple days to reset and regroup. The ceiling of this team is dependent somewhat on his performance on offense. Jac Caglianone is raking in AA and people are wondering why he hasn't gotten the call.
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Fescoe & Dusty

1 Hunter Renfroe Has Worn Out His Welcome and a New Chiefs Doc 13:06
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At this point all Royals fans are looking for the notification that says Hunter Renfroe has gotten moved down to Omaha. The vibes are not good with him. Then, a new Chiefs doc is set to come out on ESPN's new platform.
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Fescoe & Dusty

1 Full Show: Royals Offense Shows Signs of Life, Chiefs on Christmas, Celts are Cooked, Start Bench Cut, One Word 2:53:24
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We talk MLB, NFL and NBA today!
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Fescoe & Dusty

1 Hour 4: Start bench Cut, Royals Offense, Chiefs on Christmas 44:28
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We play start bench and cut with food and sports topics! We talk Royals baseball and the encouraging performance last night!
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1 Hour 3: Knicks Big Win, Bengals Are a Joke, Bill Belichick May Never Coach Again 40:05
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Jayson Tatum may have gotten seriously injured last night. We take a look into the NFL and how the Bengals are fumbling the bag. Then we talk about the debacle that is Bill B at UNC.
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Fescoe & Dusty

1 Hour 2: Chris Simms Hates Veach, Chiefs Christmas Game, Tuesday Threesome 43:55
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Chris Simms calls the Eagles the best team of the century. Bob isn't happy about that. Then we move to the Chiefs and the schedule release as we know we have another Christmas game.
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Fescoe & Dusty

1 Hour 1: Tatum Hurt, Royals Offense is Back, Hot Corner 44:50
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The Celtics loss but they lost their super star to what could be a torn Achilles. Then we talk Royals and their big win that showed us they have the ability to score. Plus we name athletes who are having a tough day in sports.
We go through SBC choosing between different threesomes.
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Fescoe & Dusty

UNC was through the roof for hiring Bill B as their head coach and now it's turned into a complete catastrophe.
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Fescoe & Dusty

We talk about the Bengals and the fact that they have had no contact with their start pass rusher Trey Hendrickson since the draft. We talk about every teams biggest weakness before getting to on the come.
Bob chooses 3 random things and we choose from them! Today it's athletes and food combined!
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Fescoe & Dusty

The Chiefs are playing on Christmas! It's at least a night game but their are still people who are upset over it. What say you? Plus, we go through the headlines with one word.
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Fescoe & Dusty

Do you think the Eagles have the best roster of this century. Chris Simms does and it makes Bob angry. Give some love to Brett Veach.
Who's having a tough Tuesday in sports?
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Fescoe & Dusty

7 runs through 4 innings! That's what we are talking about when we say we want some more offense. The Royals got a win and Bob has an idea for how to get even more consistent offense.
The Celtics lost in tragic form as their super star player Jayson Tatum went down. The Knicks have the ECF in their sites.
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Fescoe & Dusty

1 Full Show: Royals Big Picture, Chiefs in Brazil, Celtics Knicks, Josh Vernier, One Word, KC Mt Rushmore 2:53:13
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A fun Monday with lots to discuss!
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Fescoe & Dusty

1 Hour 4: Gambling in Sports, Royals, and NBA Talk, Brioche of the Weekend 40:53
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Gambling has a lot of pros and cons in sports but blaming it for the downfall of a game is just wrong. We talk Royals and Celtics Knicks before Brioche of the Weekend.
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Fescoe & Dusty

1 Hour 3: Celtics Knicks, Josh Vernier and Sleepy Mike Tirico 43:52
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The Celtics and Knicks play game 4 tonight and Bob is already giving up. Josh Vernier joins to talk Royals and then Tirico has turned into an old man.
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Fescoe & Dusty

1 Hour 2: Royals Big Picture, KC Mt Rushmore, One Word, Must See Movies 44:37
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The Royals lost 2 out of 3 but that's not the big picture. This team is a contender. We talk the best KC athletes ever and then talk essential movies.
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Fescoe & Dusty

A fun Royals review with bad dating stories.
Our Royals insider Josh Vernier joins the show as always on Mondays to discuss the weekend and what's ahead. It's easy to be upset about the offense, but literally one more hit this team wins 2 out of 3.
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Fescoe & Dusty

Who is winning this series? It all comes down to tonight in the Garden.
What movie do you HAVE to see? What's a movie that you freak out when you hear about it and make others watch.
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Fescoe & Dusty

Who is on your Kansas City sports Mt. Rushmore all time? Does Mahomes make it? Then we play one word.
The Red Sox said that the Royals were a test this weekend. This team has reached a respect point in the league and that should matter even when they don't win 2 out of 3.
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Fescoe & Dusty

What are your worst dating stories? We tell the scary and funny tales.
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Fescoe & Dusty

The Royals lost 2 out of 3 to the Red Sox but their is a lot to be happy about right now with this team. Plus we over react to the sports world.
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Fescoe & Dusty

We say hello to everyone after the weekend before Bob laments the rumored opening game of the upcoming NFL season.
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Fescoe & Dusty

1 Full Show: Royals Stay Hot, Pope Memes, Royals Trades, Ashton Gillotte, Justin Reid Joins and Richard of the Week 2:53:31
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A fun 4 hours on a Friday!
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Fescoe & Dusty

1 Hour 4: Richard of the Week, Jordon Hudson BANNED, Can of Corn for the Weekend 41:46
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We tell you all who our Richard of the Week is. We break the Jordon Hudson news that she is banned from UNC facilities.
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Fescoe & Dusty

1 Hour 3: Chris Jones is a "Legend," Justin Reid Joins and Macs Movie Review 43:45
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A fun hour 3 joined by Justin Reid! Make sure to check out his charity https://www.jreidindeed.com/
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Fescoe & Dusty

1 Hour 2: Ashton Gillotte Interview, Royals Trade Idea and One Word, Out of Left Field Question 42:25
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We were joined by rookie DE Ashton Gillotte to ask him about the Chiefs and Chris Jones and George Karlaftis. We talk Royals and then ask our out of left field question.
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Fescoe & Dusty

1 Hour 1: Royals, Pope Memes Galore, Dustys Jury Duty 45:24
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The Royals stay hot as they host the Red Sox this weekend at the K. We talk about what broke the internet yesterday which was an American pope. Plus we follow along with Dustys chaotic jury duty debacle.
Macs movie review of the month! For the first movie it's American Pie. Such a quotable one.
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Fescoe & Dusty

Justin Reid was a great Chief but he's an even better person. What a rock star. He has a golf course charity event coming up and he'd love more donations and participants! All the proceeds stay right here in KC. https://www.jreidindeed.com/
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