Episode -15: What is the difference between a “Client Getting Book” and a “Regular Book”

Financial Advisor Lifestyle Practice

Introduction:

As financial advisors, writing a book presents a powerful opportunity, but the approach and execution can significantly impact the outcomes.

This episode will delve into the distinct differences between crafting a "client-getting book" specifically designed to attract ideal clients and grow your practice, versus a "regular book" aimed at a broader audience.

Purpose and Objectives:

Client-Getting Book: Primary goal is to attract ideal clients and drive business growth

Regular Book: Aims for mainstream appeal, personal branding, or establishing thought leadership

Target Audience:

Client-Getting Book: Hyper-focused on a specific niche or ideal client profile

Regular Book: Broad appeal, targeting a general or mass-market audience

Content and Value Proposition:

Client-Getting Book: Provides immense value, practical solutions, and actionable advice tailored to the target audience's pain points

Regular Book: Offers general information, inspiration, or entertainment for a wider readership

Structure and Sales Funnel:

Client-Getting Book: Strategically guides readers towards working with you, incorporates calls-to-action and lead generation tactics

Regular Book: Structured for an engaging reading experience, may lack direct business conversion opportunities

Promotion and Marketing:

Client-Getting Book: Leveraged as a lead magnet, used for targeted marketing to attract ideal clients

Regular Book: Marketed through mainstream channels, book tours, media appearances, and general publicity

Business Impact and ROI:

Client-Getting Book: Direct path to client acquisition, practice growth, and increased revenue

Regular Book: Indirect benefits like personal branding, thought leadership, and potential speaking opportunities

Opportunities for Growth:

Client-Getting Book: Positions you as the go-to expert, opens doors for consulting, speaking, and additional revenue streams

Regular Book: May lead to additional book deals, media exposure, or a career as an author

Action Items for Advisors:

Clarify Your Goals: Spend 20 minutes outlining your specific goals for writing a book. Is it primarily for client acquisition and practice growth, or for personal branding and thought leadership? Aligning your purpose will guide your approach.

Define Your Ideal Client: Take 30 minutes to create a detailed persona of your ideal client, including their demographics, pain points, goals, and communication preferences. This will ensure your book resonates deeply with your target audience.

Evaluate Your Existing Content: Review your blog posts, presentations, client communications, and other materials to identify potential content that can be repurposed or expanded upon in your book. This will save time and leverage your existing expertise while tailoring it for your ideal clients.

Resources Mentioned:

• Join our community of like-minded advisors on LinkedIn Here .
• Grab your copy of the book " The Advisor Authority Book Framework" Here
• Write your "Client Getting Book" in just 7 weeks - Program
• Book Your FREE Breakthrough Call Here

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