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07: How do you “show up” for your clients? And what does a premium subscription have to do with that? An interview with Kim Bennett from K. Bennett Law
Manage episode 426245685 series 3583209
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Kim Bennett got burned by hourly billing. She lost a bunch of money and, having come up as a young lawyer in a corporate, in-house role, the model didn’t make sense to her. One day she pitched a client on a recurring monthly fee and, to her surprise, they accepted. That’s right, we’re talking subscriptions again. But where the guest from our last subscription-based law practice, Jon Tobin, uses almost as lead-gen for his firm, Kim’s “premium” subscriptions make up the bulk of the work that she does. With a bachelor’s degree in psychology, Kim talks passionately about how one should “show up” for their clients, emphasizing her role as a counselor, and a relationship-driven practice. Tune in and get subscribed. (See what we did there?)
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