EP056: Focus on the CHANGE - Defining the Intent That Guides Action

Find the Red Thread

Content provided by Tamsen Webster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tamsen Webster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

6+ y ago 5:24

QUICKTIME•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on July 13, 2019 01:38 (5y ago). Last successful fetch was on May 17, 2019 02:22 (5+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Find the Red Thread at TamsenWebster.com.

What is the Change in thinking or behavior that you need someone to make? If we’ve already figured out our Goal of an irresistible outcome for the audience, the invisible Problem of perspective that’s getting in the way, and the Idea that makes inaction impossible, the Change is what it all adds up to.

A lot of times, when you’re working on your Red Thread, you actually want to start with the Change. However, a common pitfall is to focus on the actions you want people to take, rather than the Change you need them to make that drives all those actions. The difference is between plans and intent. Your audience needs to understand what the overall purpose of the Action is if you want them to follow through and be flexible if (for some reason) that action can’t or won’t work for them.

Resources

99 episodes

#Business #Health and Well-Being #Marketing #Managementmarketing #Selfhelp #Self-Improvement