EP066: The Red Thread of "A Diamond Is Forever"

Find the Red Thread

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6+ y ago 7:33

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Find the Red Thread at TamsenWebster.com.

Why do we still buy diamonds for engagement and wedding rings? Because we want to give or receive a symbol of the commitment that we’re making and, of course, “A Diamond Is Forever.” Behind this simple tagline is a powerful Red Thread complete with a Goal, a Problem, an Idea, a Change, and an Action.

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