#73 - Enhancing a B2B MarTech stack with data with Kevin Tate, CMO at Clearbit

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Data can be harnessed to inform, guide and support a B2B tech marketing strategy. It can be used for growth, personalisation and speed for success in highly competitive categories.
On this episode of the FINITE Podcast, you'll gain a scope of the 'big data' landscape, and you'll learn how you can enhance your marketing automation and customer platforms with data insights.
We spoke to Kevin Tate, CMO at Clearbit, a leading marketing data engine for B2B companies.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
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Chapters

1. #73 - Enhancing a B2B MarTech stack with data with Kevin Tate, CMO at Clearbit (00:00:00)

2. About Kevin and Clearbit (00:01:53)

3. How can harnessing data help B2B tech companies grow and scale? (00:07:00)

4. How can data be used for speed on a website? (00:11:28)

5. How should marketers go about integrating a data platform? (00:13:50)

6. How does Clearbit help marketers wrangle their data? (00:15:47)

7. Is there a risk of there being too much data? (00:19:49)

8. How should marketers approach data tools and platform adoption? (00:22:22)

9. What does the future of data marketing look like? (00:25:55)