Exposing the Best E-Commerce Secrets with Industry Expert Matt Edmundson

Firing The Man

Are you eager to discover the secrets of successful e-commerce from an industry expert? Matt Edmondson, a seasoned entrepreneur with a whopping $75 million in worldwide sales to his name, joins us for a candid chat. Matt's journey into e-commerce, which began in the late 90s, is rife with insights and lessons that are crucial for any budding e-commerce entrepreneur. He offers a glimpse into the top performers in the industry, particularly in the beauty and health supplement space, and emphasizes the importance of customer centricity and company culture.
How do you turn a hobby into a revenue stream? We navigate this exciting question, sharing our own experiences and insights. From discussing the impact of outsourcing paid media on cost acquisition to dishing out advice on product selection for nascent e-commerce brands, we touch on all the essential elements. Matt also shares his experience of setting up a wood shop as a hobby and the steps he took to transform it into a business opportunity, offering valuable advice on monetizing hobbies.
The future of e-commerce, the traits of successful entrepreneurs, and emerging trends like live shopping and podcasting - we cover it all. Matt even sheds light on his innovative e-commerce cohort and how it offers workshops on seven key areas of e-commerce. This episode is a windfall of knowledge and inspiration for anyone passionate about e-commerce or simply curious about it. Tune in and join us on this thrilling journey into the ever-evolving world of e-commerce.
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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.
Listen on: Apple Podcasts Spotify

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Chapters

1. Exploring E-Commerce With Matt Edmondson (00:00:00)

2. [Ad] The Digital Revolution Podcast (00:10:03)

3. (Cont.) Exploring E-Commerce With Matt Edmondson (00:10:04)

4. Outsourcing Media and Product Selection in E-Commerce (00:10:57)

5. From Hobby to Brand (00:17:16)

6. Monetizing Hobbies and E-Commerce Opportunities (00:20:36)

7. E-Commerce Cohort and Successful Entrepreneurship (00:27:15)

8. Contacting the E-Commerce Cohort (00:31:48)