$250 Million Dollars in Sales: Colin Chung's Copywriting Secrets Revealed

First Class Founders: Creators | Solopreneurs | Personal HoldCo

E39: Imagine your work has contributed to a quarter billion dollars in sales. You read that right. Quarter of a billion dollars. That’s $250 million.
Today, we’re joined by Colin Chung, a copywriter who not only knows how to write amazing direct response copy, but he knows how to get the largest clients in the business.
Over the last 15 years, Colin’s clients include: Agora, Jim Kwik, John Carlton, Brian Tracy, and Ava Jane’s Kitchen. He’s the unsung hero behind many of YOUR favorite brands. So, what are the key ingredients for amazing copywriting? And perhaps more importantly, HOW did he exactly land these big time clients?
I speak to Colin about:

• Getting Into the Right Rooms
• Why Funnels Aren’t Great for Freelancers
• Why Harnessing a Growth Mindset Is So Critical
• His 3-Step Framework to Write Copy That Converts

This episode is a gold mine for not learning to become a better writer, but how to grow your business.
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SPONSOR:

Big thanks to Growth Tribe for sponsoring this episode! I highly recommend this free weekly newsletter for anyone looking to start, grow, and monetize a one-person business.
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EXCERPTS:
Funnels for Freelancers: "If you're a direct response copywriter and you're looking to land those 8, 9, 10-figure clients in the direct response world, they're not reading your blog. They're not reading your Twitter. They're not reading your email newsletter. Like, there's no reason for you to be building a funnel." — Colin Chung (18:42)
Getting Into the Right Rooms: "It's not who you know. It's who knows you." — Colin Chung (22:37)
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TOPICS:
[00:05:37] How Colin Got Laid Off and Chose Copywriting
[00:12:16] How to Find the 'Right Room' to Grow Your Business
[00:18:42] Funnels Aren't Necessary For All Freelancers
[00:26:19] 3-Step Framework for Great Copywriting
[00:32:23] Why Harnessing a Growth Mindset Is Key
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LINKS:
Colin Chung's Website
Follow Colin on Twitter
Episode 28 - EAR$ Framework and Monet

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.
Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.
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