How to Build a Personal Brand from Scratch with Legacy Builder, Clifton Sellers

First Class Founders: Creators | Solopreneurs | Personal HoldCo

E52: In today's digital age, entrepreneurs need a strong personal brand. Hands down. But how do you actually go about building one?
On today's episode, host Yong-Soo (@YongSooChung) has a conversation with Clifton Sellers (@LegacyBuilder__) founder of Legacy Builder, a successful ghostwriting agency. He's the unseen hand behind some of the best content on the web. Clinton will share his insights on building a personal brand from scratch, his unique onboarding process for clients, and how he has harnessed the power of AI to grow his business.
On today’s episode, you’ll learn:
- How to Unlock the Power of AI
- The Importance of Personal Branding
- How to Master the Art of Audience Building
- Content Creation Strategies for Business Growth
I promise you this episode is full of incredible insights that I just can't wait to share with you!
***
SPONSORS:
Castmagic - Enjoy an exclusive 30% discount for your first 3 months with the code FOUNDERS30.
GrowthJet - Work with a boutique third-party logistics provider (3PL) for your e-commerce brand that'll pick, pack, and ship your orders hassle-free.
***
EXCERPTS:
Gaining Traction on Social Media: "You're gonna wanna start finding large accounts that you respect in the area that you wanna be known for and you're gonna comment on their stuff." — Clifton Sellers (21:11)
The Rising Importance of AI in Society: "It would be silly of us to ignore the existence of AI and try to bootstrap and not utilize it. It's a huge massive advantage for companies, agencies, and everybody to use." — Clifton Sellers (28:55)
***
LINKS:
Legacy Builder Growth

JOIN: First Class Founders Premium Membership
DOWNLOAD: Hyper-Visuals For Our Episodes (Free)
***
FOLLOW / REVIEW:
- Follow
- Leave 5-star review
***
CONNECT W/ YONG-SOO:
- X
- Threads
- LinkedIn
- Newsletter
***
First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.
Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.
Episode you might like:
Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv
From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry
...