126: Wholesaling While Running Another Business with Jordan Lagrassa

Flipping Junkie Podcast with Danny Johnson

Jordan Lagrassa is a real estate investor in Texas who’s been in the game for about three years now- on top of running an entirely separate roofing business! In partnership with another investor, he has established a small business wholesaling houses part-time, and has also accumulated a few rentals along the way. Jordan started with his roofing business, and moved into investing after trying to find different opportunities and ways to support his family and make money (sound familiar?). Jordan shares with Danny how he balances the two jobs, mentioning how it really depends on the season when deciding where he can and should focus his attention. Due to a slow down in the rainfall and other harsh weather in Texas, his roofing business has not been as busy and he has been able to dedicate more time to establishing himself in the market. He says an average day would consist of about 4 hours working on his wholesaling business, and about 2-4 on the other. While right now this method works for him, he sees a value in being able to shift all of his attention on wholesaling and hopes to be able to move toward that direction in the future. When talking about how he got his start, he talks about using PPC via his LeadPropeller site, and how that process worked out for him. They mention their concern with the sentiment that simply signing up for a website will bring you the leads that you are looking for and express the importance of quality over quantity. “With direct mail you might get more leads, but the number of actual qualified leads that become appointments, that then become deals, tend to become a little bit worse than [those] from PPC,” says Danny. Jordan shares that it was a mix of direct mail for the first three months, and then PPC for the following three that brought him his first deal after 6 months. They also talk about what training programs did for them as beginners, and both Danny and Jordan urge investors to make the investment. “You’re using your money to gain more knowledge that’s gonna help you make more money as long as you’re willing to take action and make it work,” expresses Danny. Moving forward, Jordan shares that at this point in time he’s working on building a buyer’s list as he begins to see how the market is starting to change. He hopes to keep wholesaling houses part-time, but wants to shift more toward rental properties in hopes of creating a passive income so he can commit himself where he feels his time is best spent.