Comparing the two big newsletter industries with Matt McGarry

FMS FinPub Pro

Here in Financial Publishing we've all watched the rise of The Morning Brew, The Hustle, Milk Road with interest.
The media attention and venture attention on them and the newsletter boom fueled by the Substack & Beehive boom made newsletters finally seem "cool."
Here in FinPub we've been running newsletter subscription businesses for over 60 years.
So what do these two industries have in common?
Matt McGarry joined me to explain the model & thinking of these rising "Newsletter-First Media Companies".

Matt's got a ton of experience here as he managed acquisition media for The Hustle and Milk Road and now has a media agency helping newsletters in that world acquire customers.
Check out Matt McGarry's Newsletter Operator
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FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

Chapters

1. Comparing the two big newsletter industries with Matt McGarry (00:00:00)

2. The Newsletter Boom and Growth (00:00:02)

3. Media Industry Acquisitions and Newsletter Growth (00:13:05)

4. The Future of Niche Newsletters (00:16:43)

5. Diversification of Revenue Streams in Media (00:23:46)

6. Building Social Audience for Newsletters (00:28:50)

7. Newsletters and Revenue Models in Media (00:36:02)

8. Business Model and Marketing Strategy (00:48:55)

9. Marketing Strategies and Tactics Discussion (00:54:24)