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Building a Trader Education Business with John Carter, Founder of Simpler Trading
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I've been wanting to talk to John Carter on here for awhile for a few reasons.
First, because John founded Simpler Trading and built it into one of the top trader education companies in the industry.
Second, because John's approach to building the business has always steered away from the hype side of promotion.
Third, because he exited a large portion of the business when he sold 2/3rds of it to a private equity company.
Basically, he's carved his own path through FinPub and built a unique business.
In this episode we go talk through both John's history of building the business and what he sees customers responding to in today's market environment.
FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson
Chapters
1. The Evolution of Simpler Training (00:00:02)
2. Trading Subscription Model and Education (00:06:25)
3. Marketing vs. Trading Culture (00:18:21)
4. Navigating the Trading Industry Trends (00:24:29)
5. Navigating Market Changes and Trader Education (00:33:52)
6. Navigating Growth and Acquisitions in Business (00:43:27)
7. Ranch Life and Business Expansion (00:51:48)
8. Community Building Through Live Events (00:57:22)
9. Potentially partnering or exiting to a broker (01:02:27)
9 episodes
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