The newsletter vs. the high-ticket coaching model. Why Conor Lynch, who helped build a $50 million publishing business is making the switch.

FMS FinPub Pro

Conor Lynch had massive success with more traditional trader education newsletter model.

He was publisher on one of the fastest-growing publishing companies in that last decade. He and the team he was working with grew from $0 to $50 million in annual sales in just a few short years.

Then they faced disaster – the FTC brought a case against them for their promotional claims.

Since settling that case Conor has moved on and is launching a new business.

But he’s decided to launch using a completely different marketing and business model.

High ticket coaching.

This model changes everything about how you build your business.

The copy, the offers, the sales process, the staffing mix, the regulatory risk, and more.

When he told me I had to wonder what was driving Conor’s decision to switch to high ticket coaching when he has already proven a master of the more traditional newsletter and trader education model?

That’s the thrust of today’s FinPub Pro conversation.

Join me as we dive into the perils and opportunities of both models.

This episode kicks off a multi-episode miniseries called Closers focused exclusively on phone sales. The rest of the series will be featured in the soon to launch FMS PRO community (Check the Financial Marketing Summit.

• Episode 1: In FinPub Pro, This interview with Conor Lynch: He built a $50 million FinPub. So why is he ignoring that model out and launching his new business with a phone-first model?
• Episode 2: John Cardis: Building for phone. How to build a sales team, product models, and more.
• Episode 3: Outbound Backends with Lincoln Holbrook. How to capitalize on the power of phones without changing your existing newsletter model.
• Episode 4: In Vicarious Liability, with Damon Wright from the law firm Gordon Rees, we dig into the many legal issues around phone sales.
• Episode 5: Special Crossover Episode of Tactical Marketing with David Dittman diving into the marketing issues & opportunities around customer service inbound phone sales.

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

Chapters

1. The newsletter vs. the high-ticket coaching model. Why Conor Lynch, who helped build a $50 million publishing business is making the switch. (00:00:00)

2. Transitioning to High-Ticket Telesales Model (00:00:02)

3. Direct Response Marketing Funnel Model (00:09:05)

4. High-Ticket Offer Business Strategy (00:15:58)

5. Business Model Discussion (00:29:50)

6. Challenges in Financial Copywriting Industry (00:40:11)

7. Back-End Direct Marketing Strategies (00:53:15)