How Annemie Tonken switched careers to become a well known family photographer and coach

Focus on Business with Jane Goodrich | A Podcast For Photographers

In this episode, Annemie, a family photographer and photography educator, shares her journey into photography and how she embraced the business side of the industry.

She discusses the challenges she faced and the importance of systematizing and outsourcing to focus on the creative aspects of her work.

Annemie also highlights the significance of building authentic relationships and using email marketing as a powerful tool. She provides insights into preparing for a business move and shares her favorite forms of marketing.

Overall, Annemie emphasizes the importance of balancing creativity and business in the photography industry. In this conversation, Annemie shares insights and tips on managing a busy schedule, systematizing and automating business processes, outsourcing and delegating tasks, coping with seasonality in the photography business, balancing photography and education businesses, identifying red flags in photography clients, the importance of phone calls for her in client communication, being flexible in business approach, overcoming challenges with confidence, setting profitability as the priority, and funny and challenging shoot experiences.

Takeaways

• Embrace the business side of photography to build a successful career.
• Systematize and outsource non-creative tasks to focus on the aspects you love.
• Build authentic relationships with clients and fellow photographers.
• Utilize email marketing and in-person networking to grow your business. Systematizing and automating business processes can help streamline operations and save time.
• Being flexible in business approach and recognizing that there are multiple paths to success can lead to better outcomes.
• Setting profitability as the priority allows photographers to choose pricing models that work best for them.

You can find Annemie at:
thiscantbethathard.com
https://www.instagram.com/thiscantbethathard

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You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q
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