It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Content provided by William Reed Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by William Reed Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As the media landscape has become more fragmented in the past ten years, social media has emerged as one of the most influential sources of information on the consumer path to purchase and many companies are shifting advertising dollars accordingly – but new research from the marketing communication agency HUNTER suggests going all in on Facebook, TikTok, Instagram and other social media outlets may not be the best marketing strategy for food and beverage brands.
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Manage episode 424078027 series 2284512
Content provided by William Reed Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by William Reed Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As the media landscape has become more fragmented in the past ten years, social media has emerged as one of the most influential sources of information on the consumer path to purchase and many companies are shifting advertising dollars accordingly – but new research from the marketing communication agency HUNTER suggests going all in on Facebook, TikTok, Instagram and other social media outlets may not be the best marketing strategy for food and beverage brands.
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continue reading
393 episodes
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Similar to FoodNavigator-USA Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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