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The Number 1 Mistake Small Business Make In Marketing
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In this insightful episode of the Four Impact podcast, host Jared Erni delves into the intricacies of impactful entrepreneurship, aimed at those who strive to make a positive difference in their communities. This episode, rich in content for entrepreneurs looking to refine their marketing strategies, is nothing short of a masterclass in targeting and offer creation.
The conversation kicks off with an in-depth analysis of the most common marketing blunders faced by small businesses, highlighting the wastefulness of non-targeted marketing strategies. The host underlines the importance of crafting directed, customer-specific offers, using examples from Alex Hormozi's "$100 Million Offers" and Dan Kennedy's "Magnetic Marketing" to reinforce his points. Following this, listeners are treated to a live Q&A session, where the host addresses questions from entrepreneurs on creating compelling offers and effectively using their websites to convert traffic to sales.
Key Takeaways:
Most small business marketing fails due to non-targeted strategies, akin to casting flyers out of an airplane and hoping for the best.
Creating offers tailored to a specific customer increases perceived value and targets the crucial 5% of ready buyers.
A clear and concise offer can make a client feel "stupid" to say no, as highlighted in Hormozi's book.
Video content can humanize the business owner, making it easier to connect with and convert clients.
Implementing a value ladder in service businesses can help in upselling higher ticket services to established clientele.
Notable Quotes:
"Most small business marketing just stinks... there's so much wasted opportunity and wasted money when it comes to marketing." - Jared Erni
"The easiest way to refine all your marketing is to create an offer that clearly resonates with the ideal customer that you are trying to target." - B
"You want an offer that is so good it makes people feel stupid to say no to." - B
"People will connect to your story and your why so powerfully..." - B
"The best thing to do is create this with it under, like, under 30 seconds. Just gonna be, like, 29 seconds of video." - B
Resources:
Book references mentioned are:
"$100 Million Offers" by Alex Hormozi
"Magnetic Marketing" by Dan Kennedy
For more on local search marketing and creating impactful offers, listeners are encouraged to join the Local Search Academy.
Encourage your entrepreneurial spirit by listening to the full episode of the Four Impact podcast for a wealth of insights on refining your marketing strategies and making lasting impact in your community. Stay tuned for more episodes packed with actionable advice and thought-leadership.
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