What My Broken Truck Window Taught Me About Marketing

For Impact Podcast with Jared Erni

In this compelling episode of the Four Impact Podcast, host Jared Erni dives deep into the world of impact-driven entrepreneurship. The session kicks off with Jared's personal story about an unexpected setback with his beloved truck, leading to a wider discussion on how business challenges can be reframed as learning experiences. From the trials of a basement waterproofing business to the power of an optimally-utilized Google Business Profile, this episode is packed with actionable advice for local businesses looking to thrive amidst the noise of today's competitive marketing landscape.

The conversation traverses a range of topics including the benefits of Google Business Profiles, the nuances between various Google ad types, and the anatomy of effective sales funnels. Key strategies for scaling small businesses are dissected with a focus on utilizing innovative tools like Google's Local Search Ads to achieve better market visibility. Moreover, the host offers a personal touch by sharing his strategies for overcoming adversity, emphasizing the importance of a positive mindset in the face of obstacles.

Key Takeaways:

• Unexpected Setbacks: Challenges in business can be redefined as learning opportunities for growth and improvement.

• Google Business Profile Advantage: Optimizing your Google Business Profile is essential for local businesses to stand out and attract clients.

• Ads & SEO Strategy: Understanding the difference between Local Service Ads, Local Search Ads, and traditional SEO is crucial for targeted marketing efforts.

• Sales Funnel Importance: Crafting an irresistible offer and a customer-centric sales funnel is key to converting traffic into leads and sales.

• Utilizing AI and Software: Using platforms like local IO can automate aspects of Google Business profile management, enhancing efficiency and consistency.

Notable Quotes:

• "But Google Business profile is going to be a really great starting point if it hasn't been something that they've been active in, because it takes very, I would say, relatively small effort to have good success with your Google profile."

• "The purpose of a blog is to get viewers to read it. The purpose of a Facebook post is to get people to engage. The purpose of this has less to do of getting the attention of people and more about feeding the algorithm metadata so that you become more relevant."

• "There's never been a channel on Google that has been easier to win in than Google Business profile today."

• "Failure is really an opportunity to learn. When you look at it that way, and Nelson Mandela says, I never lose. I either win or I learn."

• "The new opportunity today is how do you cut through that noise and look for those ways to do it?"

Resources:

• Impact Marketing Challenge: forimpactpodcast.com

• Local IO: A link to be released for optimizing Google Business Profile management. (Specific URL not provided in the transcript)

• Mapleds Pro: The existing tool used for managing Google Business profiles.

• GMB everywhere: A plugin mentioned for researching competitors and identifying business categories.

Don't miss out on the full episode to gain more valuable insights and learn about tools and strategies that can amplify your impact in the business world. Stay tun