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El Rayo: Tequila - it makes me happy
Manage episode 357171694 series 2813954
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Some say the best ideas come over a drink, and for these lifelong friends, tequila sparked their entrepreneurial journey.
But there’s more to tequila than 3am shooters, sucking a lemon and licking salt.
They went all in, quit their day jobs, and went on a wild Mexican adventure.
Here's the inspiring story of how they turned a simple idea into a successful startup El Rayo. It’s bonkers and brilliant - and likely to make you ask yourself - what am I waiting for?
Key Takeaways
- Trust your instincts and what you think will be best for the business, as some of the best ideas can come from spontaneous moments or casual conversations.
- Resilience is a crucial skill for business owners, as you will often face rejection and challenges, but it's important to push through and enjoy the journey of building your business.
- When starting a business without industry experience, don't be afraid to ask questions and seek advice, but also be prepared to admit what you don't know and learn from others.
Have questions about this episode? Ask our hosts, chat now via our website
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Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
Chapters
1. Introduction and Background of Guests: Jack and Tom, Founders of El Rayo (00:00:00)
2. Childhood and Entrepreneurial Journey of Tom and Jack (00:09:15)
3. From Idea to Implementation: The Origin and Growth of El Rayo (00:12:55)
4. Sponsor: Nova Blue (00:26:45)
5. Belief in Product and Business Challenges: The story of El Rayo (00:30:15)
6. Revenue Streams and Business Model: El Rayo's Adaptation to Pandemic (00:33:47)
7. Future Plans for Growth and Expansion of El Rayo (00:40:20)
8. Reflections on Starting a Business and The Importance of Patience (00:42:35)
9. Advice and Lessons from Founders of El Rayo (00:44:14)
10. Listener Interaction and Closing Remarks (00:49:03)
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