Lost & Grounded: Culture in a Can

Founded & Grounded

"You can't buy culture".
In this episode, Founded & Grounded visit the Lost & Grounded brewery and their co-founder Alex Troncoso, as we return to the world of craft beer.
With new breweries and their tap rooms popping up on virtually every street corner, it's impossible to ignore the rise in popularity of craft beer. Equally apparent has been the hit taken by the hospitality industry during the Covid pandemic. So how to position yourself in a crowded market - and futureproof the company also?
Alex takes a holistic view, and how having 4 simple values intrinsic to every aspect of the operation, being among a minority of UK brewers to pay the living wage, and sticking to their principles, has helped Lost & Grounded successfully navigate its first 6 years.
He also raises two fundamental questions for all businesses and their founders; why should you exist in a crowded market, and how big do you want to be?
Presented by Andrew Parsonage, with analysis from Ollie Collard and listener feedback courtesy of Samantha Miles.

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