Building Trust as a Fractional CMO

Fractional Futures

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
In this episode…

In this episode, Paul Mills and Dan Gwalter discuss the importance of trust in B2B client relationships for fractional marketers. They explore strategies for building trust and leveraging it for long-term client retention. They emphasize the need for personal branding and authenticity, as well as providing value through thought leadership and nurturing activities. They also discuss the role of accreditations and continuous professional development in building trust. Finally, they share insights on how to turn one-time clients into long-term partners by managing expectations and delivering on promises.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership
Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.

Key Takeaways…

• Trust is crucial in B2B client relationships for fractional marketers.
• Building trust requires personal branding and authenticity.
• Providing value through thought leadership and nurturing activities helps build trust.
• Accreditations and continuous professional development can enhance trust.
• Managing expectations and delivering on promises are key to retaining long-term clients.

Sound Bites

• "Trust is there in relationships, partnerships, personal relationships, business partnerships."
• "Corporate catfishing: creating a brand that is not authentic to who you are."
• "Attraction content is about authenticity, nurturing content is about value, and conversion content is about social proof."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at [e-mail]
• Visit our website vcmo.uk
• Phone us [phone]

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

Chapters

1. Opening Titles (00:00:00)

2. Introduction (00:00:59)

3. Building Trust (00:02:19)

4. The Role of Personal Branding and Authenticity (00:06:10)

5. Providing Value through Thought Leadership and Nurturing (00:13:00)

6. The Importance of Accreditations and Continuous Professional Development (00:16:09)

7. Turning One-Time Clients into Long-Term Partners (00:20:04)

8. Next Episode & Close (00:25:29)