Defining Your Value Proposition

Fractional Futures

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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
In this episode…

In this episode, Paul Mills and Dan Gwalter discuss how marketers can articulate their value and set themselves apart as fractional leaders. They explore the importance of defining a unique value proposition and tailoring messages to different audiences. They also highlight common mistakes marketers make when building their value proposition. The conversation emphasizes the need to focus on the emotional benefits and understanding the client's pain points. They provide practical tips and tools for marketers to articulate their value effectively.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership
Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.

Key Takeaways…

• Defining a unique value proposition is crucial for marketers to set themselves apart as fractional leaders.
• Marketers should focus on the emotional benefits they provide and understand their client's pain points.
• Tailoring messages to different audiences is essential for effective communication.
• Avoid common mistakes like being too generalist or making it all about yourself.
• Use tools like Graham Robertson's functional and emotional benefits cheat sheet to articulate value effectively.

Sound Bites

• "When you transition out of perm, the biggest mindset shift is you are not an employee."
• "Start off with a smaller product... that enables you to work with clients, demonstrate credibility and authority in your domain whilst building that all important trust."
• "Makes yeah, it makes perfect sense. And I think you know when I was transitioning into the fractional CMO role, it was very obvious that I needed that I guess low cost but high value thing diagnostic tool that someone can take part in."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at [e-mail]
• Visit our website vcmo.uk
• Phone us [phone]

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

Chapters

1. Opening Titles (00:00:00)

2. Defining Your Unique Value Proposition (00:00:59)

3. Tailoring Messages to Different Audiences (00:02:15)

4. Avoiding Common Mistakes in Building Your Value Proposition (00:04:07)

5. The Importance of Emotional Benefits & Understanding Pain Points (00:06:57)

6. Communicating Your Value (00:10:12)

7. Finding Your Hook (00:14:35)

8. Speaking to Multiple Audiences (00:19:06)

9. Next Episode & Close (00:24:08)