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Doug Mark – Benefits of a Learning Management Platform
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Doug Mark is the President and Brand Ambassador for LearningZen, known as Franchising's Best LMS, and hosts the Five Franchising Questions Podcast. He leads the development of LearningZen's low-cost, easy-to-use online training platform, which allows users to create or modify interactive courses complete with exams, reporting, certifications, and collaborative tools, effectively revolutionizing franchise training.
In today's episode, we delve into the power of technology in franchise training and development. We have the pleasure of bringing in an expert from Learning Zen—Doug Mark, who unravels the significant role of his learning management system during the COVID-19 pandemic and beyond.
Doug shares his rich background in computer systems management and his journey with Gold Systems Incorporated, before highlighting how video technology and AI tools like in video and LumaOne are revolutionizing the franchise world. The conversation leads to a robust discussion of how consistent training can impact service revenue and why Learning Zen's approach to franchising education is critical for scaling businesses.
Takeaways
- Use AI and video to enhance training.
- Effective training boosts franchise success.
- Collaborate for better product development.
Quote
“I think people really forget that at the end of the day, franchisees are small business owners." -Doug Mark
Timestamps
03:15 The rise of video in franchise training
10:30 Doug’s background and the FAA project
14:00 Post-COVID franchise growth and support
20:25 Advisory committee's role in Learning Zen
28:45 “Five Franchising Questions” Podcast and “Fast Five”
33:00 AI tools and features
39:10 Evolution into a franchising-focused platform
45:00 Importance of training
Connect with Doug Mark:
LinkedIn: www.linkedin.com/in/doug-mark-649866a
Website: www.learningzen.com
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guy_coffey
20 episodes
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