Birds of a Feather: Building Authenticity in Social Media with Christina Garnett

FreeDive Podcast

Dive into an engaging conversation with social media maven Christina Garnett on this week's episode of the Free Dive Podcast. From her roots as an English major and math teacher to her ascent as a top-tier marketing strategist, Christina shares her unique journey into the world of social media and community building. Discover the secrets behind her authentic online persona, her innovative approach to marketing at HubSpot, and her latest venture, Pocket CCO. Plus, don't miss her insights on the future of social media and the rising importance of human connection in the AI age. Whether you're a marketer, a Hokie fan, or just curious about the ever-evolving digital landscape, this episode is a must-listen!
Topics Covered:

• The importance of authenticity in digital campaigns
• The role of the Hokie Bird in Virginia Tech culture
• Christina's journey from social media to senior marketing at HubSpot
• Challenges and strategies for small business owners during the pandemic
• Tips for new marketers entering the field
• Emerging trends to watch for in the coming year

Follow Christina Garnett:

• Twitter: @ThatChristinaG
• LinkedIn: Christina Garnett

Additional Links:

• Pocket CCO
• HubSpot Academy
• Virginia Tech Hokies

Let's connect! Send us a message and say hi.

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Chapters

1. Hokie Predictions (00:00:00)

2. The Hokie Bird (00:00:56)

3. Building Authenticity (00:03:55)

4. Christina's Social Media Journey (00:06:01)

5. SBDC Small Business Owners (00:11:06)

6. Pandemic Burnout (00:12:24)

7. Transitioning to HubSpot (00:13:38)

8. Pocket CCO (00:15:26)

9. Advice for New Marketers (00:18:11)

10. Trends for Next Year (00:22:18)