Talk Data to Me: Crafting Campaigns with Numbers

FreeDive Podcast

It's the interoffice romance you didn't know you needed.
Not every content creator comes to an agency with a college degree. If you're new to your agency's creative team and just starting out as a writer, this week's podcast is for you. Anna-Lynn and Deb talk about how analytics can (and should!) transform the way creative content teams approach their work, leading to more successful and impactful campaigns. Learn from their early marketing mistakes, their fascination with human behavior, and then go buy yourself - and Dave from Analytics - flowers.
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Chapters

1. Talk Data to Me: Crafting Campaigns with Numbers (00:00:00)

2. Deb's Role at Seapoint (00:01:36)

3. Metrics for Creative Team (00:02:50)

4. Tools for Analytics (00:09:03)

5. Analytics for Content (00:11:35)

6. Calculated Experiments and Trends (00:14:16)

7. Skills for a Good Analyst (00:15:47)

8. Using Numbers to Make Changes (00:19:42)

9. Clues for Audience Needs (00:23:03)