Craft vs. Business with Shelley Paulson

Freedom Focus Photography

272 - Do you need to perfect your photography skills before diving into business? Or can you grow both at the same time?
Shelley Paulson, one of the leading equine photographers in the world, joins me for a deep-dive debate on what comes first: business growth or mastering your craft. We share personal stories, mentor tips, and strategies to help photographers create a balance between technical excellence and entrepreneurial success.

What to Listen For:

• The difference between the craft-first mindset and the business-first mindset
• What opportunities technical proficiency unlocks
• The key role mentors play in identifying blind spots in your craft or business.
• How Shelley’s attention to craft allowed her to build a multi-six-figure business—even without being a "business guru."
• Why pricing what your work is worth (not yourself) can help overcome self-doubt.
• Actionable advice for photographers just starting out—whether you're pursuing a hobby or building a full-time business.

Building a successful photography business is all about balance—refining your craft while building a strong business foundation. Shelley and I agree that while there’s no “right” path, having a plan and investing in both sides of the equation is key to long-term success. So, whether you’re just starting out or looking to level up, don’t forget: both your skills and your business deserve attention.

Ready to take the next step? Tune in to this episode, and don’t forget to subscribe, leave a review, and check out the resources below!

Shelley’s Resources:

• Shelley Paulson Photography: www.shelleypaulson.com
• Shelley Paulson Education: www.shelleypaulsoneducation.com
• Wings Mentorship: www.shelleypaulsoneducation.com/pages/wings-mentorship

Nicole’s Resources:

• Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.com
• Stop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.com
• Crack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevate
• Discover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercial

Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.