Heather Bookout – Episode 007 – A Photographer Podcast Interview

From Nothing to Profit

In this episode, we talk to Heather Bookout. She specializes in story themed session experiences. You may have heard about the Santa experience but she does something similar to it all year long and at a whole other level. She has a really unique way of making sure she has quality clients as well as quantity, don’t miss it. She also has the most amazing way of dealing with the stories we tell ourselves. If you have ever told yourself that you are not good enough or struggle with self-doubt when you are not busy, listen up because Heather has got it figured out. She also teaches photographers how to get organized. Here is a link to a free resources that will get you started: Top 10 ways to optimize your photography business http://bookoutstudios.com/coach Internet Resource: Guided Meditations by Summer McStravick - overnight riches: https://flowdreaming.com/shop/overnight-riches-meditation-playlist.html Book: The Big Leap: Conquer your hidden fear… by Gay Hendricks (https://amzn.to/2RUoASk) Read Full Transcript Transcription was done by Temi.com which means it’s an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video. Heather: 00:00 This is heather bookout and you're listening to from nothing to profit. Speaker 2: 00:05 Welcome to from nothing to profit, a photographer's podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. Welcome to from nothing Kia: 00:21 profit. We are so excited today because we are talking with heather bookout from Huntsville, Alabama and she and her husband Ben Own bookout studios and they have been in business for the past 17 years. What I'm so excited about with heather is she's probably one of the most creative photographers I know and whenever you look on like social media and Instagram, I feel like it's just like regurgitation over and over and over of the same thing and whenever I see what heather's doing, it's just out of the box. Totally different but still so connected to what's in style and really works with her clients. And so we're excited to hear what heather has to say about being profitable and I hope that she'll add in about being creative as well. Matt: 01:10 Yeah and heather, I didn't know much about you before, you know, Kinda brought you to my attention and you do some really, really amazing stuff. I mean on instagram and stuff like that. And then I, as you and I were talking leading up to this, we've talked over the last couple of weeks and I realized like how much of an operation you really have going, like when you guys are doing huge amounts of sales and it's, it seems like it's very planned but it's very high in volume. I don't even know how to describe it so I'm going to let you describe it, but it seems like you got really an amazing business in Alabama for sure. Heather: 01:41 Thank you so much. We are, I'm so excited to be here. Um, that is something that I love, that I'm super passionate about is being creative and being profitable. So I am excited to talk about both of those things. I think it's gonna be great. Matt: 01:53 All right. But before we jump, go too far, tell us about your new puppy. Heather: 01:57 Okay. So we just adapted a Beagle, uh, this weekend. Matt: 02:02 So they have a southern, doesn't have a southern accent yet. Heather: 02:04 Well possibly. And we did name her rosie and we already have another dog that's a Jack Russel Beagle mix and her name is barley. So we have a barley and rosie now and, and they are just so adorable, like we're getting our cuteness overload every day. So I don't know, I think it's pretty great. We love it. Matt: 02:21 That's awesome. Alright, so I'm going to jump right in and kind of tell us about your expertise. I mean I, I kind of mentioned it a little bit,