002 Fitness Marketing: Attracting Your Ideal Clients to Your Health & Fitness Business

From Passion to Profit: Heart Centered Strategies for FitPros

Hello again, it's Nichola Page, and welcome back to "From Passion to Profit."
Today, we're diving into a vital aspect of your health & fitness business - fitness marketing and attracting your ideal clients.
In order for your marketing to resonate with your ideal clients, you first need to understand more about them. We're going to be breaking this down into demographics and psychographics.
Demographics are the basics like age, gender, and occupation but the real magic lies in the psychographics – understanding your ideal clients' pain points. What is it they no longer want and what do they want to achieve? Put yourself in their shoes and feel their struggles.
Remember, use their exact language, not industry jargon. If they're frustrated with back pain, don't just talk about strengthening core muscles. Address their frustrations and concerns directly.
Once you are clearer on what they want to move away from, think about what they want instead. What results do they want? How do they want to look and feel? What is it they want to do?
Then think about where they spend their time – both online and offline. Knowing this will help guide your marketing strategy in terms of the types of marketing you will do.
Address their objections and barriers. Why might they hesitate to work with you? It could be due to negative past experiences or misconceptions. Aim to overcome these objections and barriers in your marketing.
Lastly, highlight your unique value. Why should they choose you? Do you have a story that shows you understand where they are at and how they feel? Use your story, qualifications, and what sets you apart, in your marketing. Show how you can help them get from where they are to where they want to be.
To sum up:

1/ Identify what they want to move away from - their pain points, their struggles, concerns, and frustrations.

2/ Identify what they want instead - the results they want, how they want to look and feel, what they want to do

3/ Use their language, not industry jargon.

4/ Think about their potential objections and barriers.

5/ Be sure to show your unique value.
Once armed with this knowledge, you'll be able to create marketing that resonates deeply with those you are trying to attract.
Remember, it's all about taking action. Grab a pen, jot down these insights about your ideal client, and get ready to elevate your fitness business marketing.

Thanks for tuning in, and until next time, keep turning your passion into profit!

Resource Links:

• Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership
• Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule
• Website: http://www.thehfbc.com
• Facebook: https://www.facebook.com/healthandfitnessbusinessclub/
• Instagram: https://www.instagram.com/nicholapageofficial/
• LinkedIn: https://www.linkedin.com/in/nicholapageofficial/

Chapters

1. Introduction to this episode. (00:00:00)

2. The demographics. (00:01:10)

3. The psychographics. (00:02:49)

4. What is it they want instead? (00:04:19)

5. What caused the customer to find you? (00:06:24)

6. Knowing the psychographics of your ideal clients. (00:08:21)

7. What are their barriers to working with you? (00:10:06)

8. What qualifies you to help them? (00:11:47)

9. Niche vs. No Niche (00:13:25)

10. What do they want to move away from? (00:14:50)