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Marketing tips for early-stage startups with Anne Laffin
Manage episode 382955971 series 3499203
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In this episode, Nicholas sits down with Anne Leffen, a marketing strategist with a diverse background in various industries, including tech, finance, and animal health. They discuss Anne's career shift into startups, her experiences in running her own business, and how she helps early-stage startups navigate the cut-throat landscape. The conversation covers topics such as customer lifetime and acquisition values, the importance of understanding customer journeys, and the emerging focus on personal branding. Anne also shares insights into market trends in finance and the challenges faced by FinTech startups.
***Let’s Connect:
Website: https://wunderbrand.com
Linkedin: https://www.linkedin.com/in/nickkuhne/
Youtube: https://www.youtube.com/@wunder_brand/podcasts
Twitter: https://twitter.com/nickkuhne
Apple: https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399
Become a guest: https://www.joinpodmatch.com/nickkuhne
00:01 Introduction 00:16 Guest Introduction: Anne Leffen 01:01 Anne's Background and Career Journey 02:39 The Evolution of Education and Technology 06:14 Transitioning to Startups 08:24 Building a Marketing Team from Scratch 17:27 The Importance of Customer Lifetime Value 23:41 The Role of Personal Brands in Startups 27:08 Conclusion
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