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Mastering the Rules of Persuasion with Carlos Alvarenga
Manage episode 422163561 series 3499203
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Join us in a fascinating conversation with Carlos Alvarenga, an independent communications researcher, writer, coach, and PhD candidate. Carlos shares insights on the power and techniques of persuasion, storytelling, and their applications in business and personal narratives. He delves into his book 'The Rules of Persuasion' and discusses his upcoming works 'The Long Eclipse' and 'The Trauma Boundary'. Highlighting real-world examples from advertising to political campaigns, Carlos explains the periodic table of persuasion elements and the importance of character, argument, and emotion. Don't miss this episode filled with valuable knowledge and engaging stories. https://carlosalvarenga.substack.com/p/ryuichi-sakamoto-music-minus-one https://carlosalvarenga.com https://youtu.be/j9MGStjpwk0
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