Leadership For a New Generation

From the Ground Up

#Business #Inc. Magazine / Panoply #MBA #Entrepreneur #I Know

1:36:55

What’s up, Tribe, and welcome back to Good Moms Bad Choices! January was amazing, but its time to turn the page on the calendar and embrace beautiful new energy as we enter ‘The Journey of Love February.’ This month is all about the heart - join Erica and Milah to catch up and discuss what’s new in the world of motherhood, marriage, and amor! In this week’s episode, the ladies offer witty and sharp perspectives about personal growth in love, supporting your kids through their friend drama, and how to honor your true needs in a partnership. Mama Bear to the Rescue! The Good Moms discuss protective parenting and helping your kids fight their battles (8:00) Bad Choice of the Week: Help! My kids saw me in my lingerie! (20:00) My Happily Ever After: Erica and Milah discuss the prospect of marriage, dreams of becoming a housewife, and the top 5 ways to be confident in love (32:00) Yoni Mapping: Releasing Trauma and Increasing Pleasure (57:00) Its OK to fuck up, but also, what do you (really) bring to the table: The Good Moms have an honest discussion about finding accountability and growth before love (1:03:00) Watch This episode & more on YouTube! Catch up with us over at Patreon and get all our Full visual episodes, bonus content & early episode releases. Join our private Facebook group! Let us help you! Submit your advice questions, anonymous secrets or vent about motherhood anonymously! Submit your questions Connect With Us: @GoodMoms_BadChoices @TheGoodVibeRetreat @Good.GoodMedia @WatchErica @Milah_Mapp Official GMBC Music: So good feat Renee, Trip and http://www.anthemmusicenterprises.com Join us this summer in paradise at the Good Vibe Rest+Vibe Retreat in Costa Rica July 31- August 5 August 8 - August 13 See omnystudio.com/listener for privacy information.…

about a year ago 58:26

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You’ve seen the headlines: Gen-Z Getting Fired. Employers Avoiding Hiring Gen-Z Employees. Perhaps to understand the generational struggle in American businesses today, we need to look back to March 2020. Simon Sinek, the author and speaker on business leadership, says the emotionality and intensity of the early pandemic taught him a great deal about himself and his relationships—in and out of the office—and even how to lead a new-era employee.

These moments contributed to the creation of the Optimism Company, Sinek’s digital learning platform, which helps companies inspire and develop their employees. Inc. executive editor Diana Ransom sat down with Sinek for what resulted in a deep discussion about how we think about emotion in the workplace, grappling with unproductivity, the complex relationship between friendship and entrepreneurship, the meaning of confidant ignorance, and, the question on so many leaders’ minds, how do we actually manage Gen-Z?

71 episodes

From the Ground Up

Leadership For a New Generation

From the Ground Up

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published about a year ago

MP3•Episode home

71 episodes

#Business #Inc. Magazine / Panoply #MBA #Entrepreneur #I Know

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From the Ground Up

1
Meet the Youngest Self-Made Female Billionaire 44:53

7 days ago44:53

44:53

What would you do if someone told you that you had just become a billionaire? Some people would quit their jobs on the spot, go on a shopping spree, or buy a mansion they never dreamed they could afford. But Lucy Guo? When a reporter told her the news that the valuation of her first company—in which she still maintains a sizable stake—had spiked, Guo recalls telling the journalist something along the lines of, “It’s all on paper, LMAO.” With her stake in data labeller Scale AI, Guo is now the world’s youngest self-made female billionaire, a title she seized from pop icon Taylor Swift. She is now CEO of a second startup, Passes, which is a social platform for content creators—think OnlyFans meets Patreon. On the site, fans can have bespoke relationships with creators, from sharing messages and video calls, to having one-on-one golf lessons. Passes is quite different from her previous venture at Scale. “I felt like I experienced every challenge and I could go out and build a B2B AI company enterprise. And I think B2B and enterprise is actually much easier to build a large company than consumer,” Guo tells co-host Christine Lagorio-Chafkin on this week’s From the Ground Up . “Consumer is such a gamble. It's so tough, and I think it really is the toughest challenge a founder can do.” But Guo is no stranger to entrepreneurial challenges. Guo dropped out of college to pursue a Thiel Fellowship, and she used the grant money to build her first business—an app for home-cooked food delivery on her college campus. After that didn’t end well, she took jobs at tech companies Quora and Snap. The former is where she met Alexandr Wang, her Scale AI co-founder. Boredom and alleged clashes with Wang led Guo to leave Scale after two years, she says. As Guo notes, running Passes has been a challenge. Most recently, she and Passes have been embroiled in a lawsuit alleging that Passes knowingly allowed the distribution of child pornography on its platform. “I've never talked to this person,” Guo says of the accuser. She believes that her wealth has put a target on her back. “People are always going to be coming after you, and you need to show that you're not an easy target,” she says. Passes has since boosted content moderation on the platform, as well as made it strictly 18- and-older. But if Passes and Guo can overcome this challenge, Guo is convinced creators will benefit—and maybe even some of them will hit their own jaw-dropping wealth milestones. “I really do think we have the opportunity to really help creators with this … and turn them from these smaller businesses to large, potentially unicorns. I think we have the opportunity, maybe not in the next three years, but in the next 10 years, creating some unicorn creators.” Additional research and information:To read more Inc’s coverage on Lucy Guo: Class-Action Complaint Alleges That Passes Distributes Illicit Content Lucy Guo Doesn’t Shy Away From Controversy. It Finds Her Lucy Guo Is Now the World’s Youngest Self-Made Woman Billionaire, Beating Taylor Swift Lucy Guo’s Startup, Passes, Calls Child Pornography Lawsuit ‘Defamatory’ and Seeks Dismissal…

From the Ground Up

1
Not Another Preachy Trade Story, With Paul Rice, Founder of Fair Trade USA 41:59

21 days ago41:59

41:59

Flashback to the 1990s: Beanie Babies are all the rage, everyone’s doing the Macarena, and, chances are, you have at least one fanny pack. Al Gore is a prominent voice spreading awareness of the looming disaster of climate change, and consumer sentiment is shifting in favor of wanting to help save the planet. Stores such as Whole Foods are starting to experience exponential growth, introducing to climate-conscious customers organic foods and ethically sourced products. Fair Trade is becoming both a rallying cry and a stamp. Paul Rice is the founder of Fair Trade USA, which he launched as a nonprofit in 1998. It became a certification body for products that meet a set of sustainability and human rights qualifications in how they work with international suppliers on everything from coffee beans to fish to cotton. But what’s changed since the ’90s is that customers are increasingly voting with their dollars. And companies have taken notice. That’s according to one founder who’s been at the heart of persuading companies to purchase sustainable products from abroad for decades. “The data is clear in terms of consumer preferences, especially Gen-Z and Millennials, and their expectation is that brands will not harm,” Paul Rice tells co-host Christine Lagorio-Chafkin on this week’s From the Ground Up podcast . “I mean, no one wants to think that there’s sweatshop labor in their clothes or child labor in their chocolate.” Rice would know. He created the Fair Trade Certified label and ran his nonprofit of the same name out of Oakland, California, for 26 years. He stepped down from his chief executive role in September of last year. What he’s done since, he tells Christine, is think a lot about his organization’s legacy, work, and future. In April, he published the distillation of those thoughts in his first book, Every Purchase Matters: How Fair Trade Farmers, Companies, and Consumers Are Changing the World . In it, he explains how the 11 years he spent building a network of farms in Nicaragua inspired him to create Fair Trade USA to apply change on a bigger scale financially, by helping large international companies incorporate it into their supply chains. “What we’ve seen over the last 20 years is real growth in this market and a chance for us to encourage companies to do more through our purchasing decisions,” he says. There are few fiscal reasons not to, especially if brands are thinking long-term, Rice says. “I think smart entrepreneurs today are incorporating this thinking from the very beginning into how they develop their product lines and how they develop their supply chains,” he says. “And there are tons of resources. This is not hard anymore.” Back to the question of tariffs, Christine asked Paul about the Trump administration’s rapidly shifting tariffs—and what they mean on the ground not just in the United States, but on farms and at suppliers around the world that engage in international and fair trade. It’s not good. “Tariffs are bad for sustainability because if you’re a Mexican farm owner or a Mexican factory owner, and you now have a huge tariff placed on you, you’re going to have to cut costs to try and make your product more viable in the U.S. market,” Rice says. “What’s going to be on the chopping block, probably that new worker housing dorm that you are going to build or those energy-saving investments that you’re going to make. So sustainability investments are going to be impacted by the whole tariff issue.” Additional research and information: To read Inc.’s coverage on Paul Rice: Fair Trade Founder Paul Rice on What U.S. Businesses Lose in a Trump Trade War Read Paul Rice’s Book: Every Purchase Matters How Fair Trade Farmers, Companies, and Consumers Are Changing the World…

From the Ground Up

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American-Made Electrification, With RJ Scaringe of Rivian 56:05

27 days ago56:05

56:05

Before Teslas started popping off the line in 2011, few EVs were on roads. Recently, the terrain has become far more crowded. Teslas aren’t sharing the road just with major automotive companies that make their own EVs, but with smaller operators that are gaining ground as well. Christine reminded me of a new company called Slate, led by Chris Barman , who, like Diana, clocks in at 5 feet, 2 inches. But unlike Diana, Barman is a car industry veteran—and one to watch. And then there’s Rivian , the Irvine, California, electric vehicle maker that’s ascended in America’s consciousness—particularly in the wake of Tesla owner Elon Musk’s efforts at the Department of Government Efficiency to dismantle the federal government. Amid the Tesla takedown—which is seeing some Tesla owners reportedly trading them in for Rivians —the latter car company is having a moment. Still, electric vehicles are expensive. And the lack of an affordable option for consumers has been the key barrier to the proliferation of EVs. “The biggest limiting factor today is lack of choice,” R.J. Scaringe, Rivian’s founder and CEO, told Diana on the latest episode of From the Ground Up . But that’s starting to change. Scaringe says his electric car company is gearing up for the launch of not just one but two new EV models, the R2 and the R3. (And yes, dependably, Diana made an R2D2 joke.) He also mentioned the about-face among suppliers. Rather than being laughed out of meetings—which he says actually happened early on with investors—Scaringe, today, says he’s able to negotiate better terms with suppliers. And with that, Scaringe says he’s able to bring the R2 to market with a price tag of $45,000. The R3 should be even less expensive. The jury is still out about how tariffs will affect Rivian and its broader industry. For the time being, at least, the sun appears to be shining on at least one EV carmaker. Additional research and information:To read more Inc. coverage about Rivian: Is Rivian Going Big on AI? A New Board Member Suggests Ambitious Plans Rivian-Backed Startup Raises $105M to Launch Affordable Micro Vehicles Rivian to Introduce Hands-Free Driving System This Year Visit Rivian Automotive…

From the Ground Up

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The Best Cookie Story, With Connie McDonald and Pam Weekes of Levain Bakery 54:30

5 weeks ago54:30

54:30

Connie McDonald and Pam Weekes of Levain Bakery were pioneers in the cookie industry. And their journey from owning a neighborhood bakery into running a nationally revered brand would take 30 years. The first inflection point came in 1997, when Amanda Hesser wrote in The New York Times that Levain made "the largest, most divine chocolate chip cookies in Manhattan." Following that, their business grew rapidly, with lines forming around the corner from their original location. In 1998, they launched a website to capitalize on their newfound success, and over the next decade, the mail-order business for Levain cookies grew by 1,600 percent. By the early 2000s, investors began to show interest as well. Inc. executive editor Diana Ransom recently sat down with Weekes and McDonald to discuss their friendship, their business relationship, their early venture into e-commerce, brand and store expansion, and—perhaps most important—why their cookies weigh in at a hefty six ounces. Additional research and information: To read more Inc. coverage about Levain Bakery: Why Levain Bakery’s Co-Founders Let Their Company Rise Slowly How Top Entrepreneurs Pick Perfect Store Locations The female founders behind Van Leeuwen Ice Cream, Levain Bakery, and Glowbar share their playbooks for retail expansion.Visit Levain Bakery…

From the Ground Up

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The $75 Billion Deception Economy and the Female Founders Finding the Solution - FROM INC. STUDIO AND FUZZY 28:51

6 weeks ago28:51

28:51

The online deception economy is rife with romance scams, financial fraud, and even violence. In just four years, $75 billion has been lost to pig butchering scams, where fraudsters use fake identities, like the scammers who infamously posed as Brad Pitt. In the U.S., one in 10 dating profiles is estimated to be fake, and with advances in AI, falsified information is even more difficult to detect. In this custom episode, host Abigail Bassett sits down with Kalie Nitzsche, founder and CEO of Fuzzy, and Jaqi Saleem, founder and CEO of Qualified Digital, to learn how these two visionary female founders are leveraging the power of collaboration to create revolutionary technology to solve this global issue. Discover how their new brand empowers everyone to stay safer online.…

From the Ground Up

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Trump’s First 100 Days 52:56

6 weeks ago52:56

52:56

As the Trump administration closes out its first 100 days, significant changes have taken place. The Small Business Administration has cut at least 20 percent of its workforce, while Trump has tasked the agency with managing student loans. Meanwhile, the IRS is in turmoil, as some 7,000 employees have been laid off, and it’s at risk of losing tens of thousands more. In addition, we have witnessed a resurgence in cryptocurrency, and surges and flip-flops in tariffs, and we are beginning to see the impact of Trump’s trade war with China on the global economy. Inc. executive editor Diana Ransom recently hosted a roundtable discussion with senior staff writer Jennifer Conrad, policy correspondent Melissa Angell, and staff writer Brian Contreras to share the latest updates from their reporting during the first 100 days. Additional research and information: To read more Inc. coverage on Trump’s first 100 days: Trump’s First 100 Days of Tax Policy: A Lot of Ideas—and Waiting First 100 Days of Tariffs: Who’s Hit Hardest—and What Could Come Next? To read the latest articles from our panelists: Visit Jennifer Conrad Visit Melissa Angell Visit Brian Contraras…

From the Ground Up

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From Building Brands to Fighting Division, With Daniel Lubetzky 47:59

8 weeks ago47:59

47:59

Daniel Lubetzky, the founder of Kind Snacks, is perhaps best known for his appearances on Shark Tank. But much of his focus these days is on expanding his Builders Movement, the initiative he co-founded that aims to bring together “builders” from around the world to help replace extremism with practical problem-solving. Lubetzky is trying to counter the political polarization that is taking over our culture and discourse, and to build better communities by promoting compromise and efforts to find common ground among people who disagree. Inc. editor-at-large Christine Lagorio-Chafkin spoke to Lubetzky about Shark Tank , his investment firm Camino Partners, his business philosophy, and how Builders Movement got started. He told From the Ground Up : “We need to bring a builder’s mindset to all conversations by relying on curiosity, compassion, creativity, and courage.” He said that, while founders, and leaders, are important to the process of change, it’s an anti-authoritarian movement that he’s trying to spur. “There’s no chance we’re going to change things in a community, let alone across the world, with a centralized model,” Lubetzky said. “We need a distributed model where everyone, everyone here is empowered to bring change to their own communities.” Additional research and information: For more Inc. coverage of Daniel Lubetzky, read: Daniel Lubetzky, Founder of Kind Snacks, Joins ‘Shark Tank’ Billionaire Daniel Lubetzky’s Simple Strategy for Overcoming Toxic Divisions To learn more about the Builders Movement, visit its website. Visit KIND Snacks…

From the Ground Up

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Being Fearless, With Arian Simone 40:51

9 weeks ago40:51

40:51

Over the past 13 months, venture capitalist Arian Simone has been tested. A federal court case against her Fearless Fund, which backs under-resourced entrepreneurs such as women of color to ensure they have the support they need to succeed in business, became one of the most closely watched anti-DEI lawsuits in the wake of the Supreme Court’s decision to strike down affirmative action. Those months of litigation meant substantial costs for Fearless Fund, including the loss of two-thirds of its team and stymied fundraising efforts. That's not to mention the emotional toll on Simone and her remaining team. However, in September 2024, the case was settled and she remains optimistic despite the continuing challenges facing DEI. As part of our 2025 Female Founder’s series, Inc. executive editor Diana Ransom sat down with Arian to talk about her upbringing, the federal court case, and how to pursue a mission-driven venture. She even spoke about her family’s relationship with civil rights legend Rosa Parks. Additional research and information: Inc.’s 2025 Female Founder List To read more on Arian Simone: How Arian Simone Overcame Her Greatest Fear and Helped Entrepreneurs of Color Fight Another Day To learn more about Arian Simone Visit…

From the Ground Up

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Run Your Own Race, With Cate Luzio 45:32

11 weeks ago45:32

45:32

Former finance executive Cate Luzio founded and self-funded the professional-network platform Luminary in late 2018 with the mission to uplift, upskill, and propel women and allies forward through all phases of their professional journeys. Luminary is a gender inclusive B2C and B2B global professional education and networking platform. Today the company has more than 15,000 members globally across 30 countries and leads more than 20 workshops, programs and events each month in person and virtually. Not only did Cate appear on our Female Founders list in 2019 and 2021, but in 2024 and this year she also joined our Female Founders board of advisers and helped review the 2025 list. Our hosts, Inc. executive editor Diana Ransom and Inc. editor-at-large Christine Lagorio-Chafkin, sit down with Cate in a special roundtable discussion to wrap up our Female Founders 2025 series. They chat about the state of women in entrepreneurship, why women are the masters of bootstrapping, and how founders–and we as a culture–can look beyond funding for metrics of success. During the roundtable chat, Cate highlights some of the founders who stood out to her this year, including LTK’s Amber Venz Box, Chelsea Hirschhorn of Frida Baby, Rosanna Berardi of her eponymous immigration law firm, and Beleaf Medical’s Mitch Meyers. Cate shares some of their inspiring stories, which cross many business sectors in historically male-dominated industries such as tech, engineering, and climate. She says these women entrepreneurs are changing the pattern, and are “saying, ‘No, I'm in this, and I'm building amazing companies to change the world.’” Additional research and information: Inc.’s 2025 Female Founder List Read more about Cate at Inc.com: There’s a boom in female founders right now Cate Luzio on the Female Founders 2021 List of 100 Visit: Luminary **and a correction at minute 32:34 Cate says LTK's cofounder and president's name is Amber Benz Vox. Her name is Amber Venz Box.…

From the Ground Up

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Creating Your Own Category, With Babba Rivera 45:13

12 weeks ago45:13

45:13

Babba Rivera, the founder and CEO of clean-beauty company Ceremonia, is a cover subject of Inc. magazine’s 2025 Female Founder issue. Her heritage is both an inspiration and a driving force for her brand. When Babba Rivera was growing up, her Chilean family moved to Sweden to escape the brutal Pinochet dictatorship. She spent her early career working at startups in both Sweden and the U.S., at Uber and at the luggage upstart Away, where she was director of marketing. During that time, Babba was spending an hour every morning styling her hair with really “toxic, unhelpful products.” As a Latinx woman, she didn’t see any products that were designed with her heritage or type of hair in mind. So, in 2020, she founded Ceremonia, an aspirational natural-ingredient brand that seeks to fill a void in the beauty market for her fellow Latinx consumers. For Inc. magazine’s Female Founders 2025 series, Inc. executive editor Diana Ransom sat down with Babba to chat about her background and where the seeds for Ceremonia took root. They discussed how Babba felt that working at Uber in her 20s was like getting paid to go to business school, how she created a knowledge exchange with another founder to learn about the beauty business, and how her company’s product development is constantly evolving with the help of customer feedback. Joining Diana is Inc. editor-at-large Christine Lagorio-Chafkin, as well as special guest Cate Luzio, founder and CEO of Luminary. Additional research and information: Inc.’s 2025 Female Founder List Read more about Babba and Ceremonia at Inc . Visit: Ceremonia…

From the Ground Up

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Build Your Own Door, With Reshma Saujani 42:33

13 weeks ago42:33

42:33

Half of Americans live in child care deserts. For many more, child care is unaffordable. Paid leave for parents is far from universal. Reshma Saujani is on a mission to change all this. Reshma is best known for having founded Girls Who Code in 2012 during her run for the U.S. Congress. She has raised $100 million and taught 670,000 girls programming skills over the past decade. Now, Reshma has turned her sights on building her second nonprofit, Moms First, which focuses on making women’s lives better in the workplace through paid family leave, improved child care, and pay equity for moms. Today, Moms First is a community of 1.1 million. For Inc. magazine’s Female Founders 2025 series, Inc. editor-at-large Christine Lagorio-Chafkin sits down with Reshma to chat about how she is bringing everything she learned from scaling Girls Who Code into her new venture, the potential lasting impact of the war on DEI programs, and the ongoing fight against the rising cost of child care in this country. Along with Inc. executive editor and co-host Diana Ransom, Luminary founder and CEO Cate Luzio joins the conversation as a special guest. Additional research and information: Inc.’s 2024 Female Founder’s list (2025 out soon!) Read more about Reshma and Moms First (previously The Marshall Plan for Moms) at Inc.com: https://www.inc.com/rebecca-deczynski/marshall-plan-for-moms-mothers-day-ad-flexible-work-policies.html Check out My So-Called Midlife with Reshma Saujani Podcast Visit: Moms First Visit: Girls Who Code…

From the Ground Up

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Is the Celeb-Founder Era Over? Plus, the Women Back in Charge 50:21

16 weeks ago50:21

50:21

In this episode, Inc. executive editor Diana Ransom and editor-at-large Christine Lagorio-Chafkin host a roundtable discussion with some of the reporters who contributed to Inc. magazine’s 2025 Female Founders issue. They are joined by freelancer writer Issie Lapowsky and senior editor Rebecca Deczynski to discuss how the state of female entrepreneurship is rapidly changing in this political moment. In putting together the 2025 Female Founders issue of Inc. , Diana noticed an interesting phenomenon: There were a significant number of women entrepreneurs who’d bought back their businesses or returned to the helm of their startups after having stepped away. What’s going on? We discuss. Also: The challenges—and remarkable innovations—of women-founded companies in health care. And finally! Celebrity business overload! Could 2025 see a shift in strategy, with brands leaning more on social media influencers and fans to reduce their reliance on costly A-list celebrities? What industries are still ripe for celebrity founders? Which are essentially over? And, the eternal question: What’s the real ROI for a brand when it enlists a celebrity co-founder or spokesperson? Additional research and information: Inc.’s 2024 Female Founder’s list (2025 out soon!) Listen to Chrisitine’s interview with Anu Duggal about the state of female founders in 2024 To read more from Inc.com about embattled DEI: The Anti-DEI Lawsuit Against the Fearless Fund Was Just Settled To find out more about Female Founder funding read: What Female Founders Can Do to Raise Money Right Now, Next Year, and Beyond, According to This VC…

From the Ground Up

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Jumping Off the Shelf, with Jen Zeszut of Goodles 48:21

17 weeks ago48:21

48:21

The serial founder says the legacy pasta brands have made their beds. So she made a new one. Jen Zeszut’s mac and cheese brand, Goodles, is designed not just to stand out in the aisle—with rainbow-hued packaging amid a sea of beige and blue—but also to carve out a new customer for the classic pasta recipe: young adults who like convenience, but who aim to eat something healthier than your standard boxed fare. This meant changing adopting new market strategies in addition to creating a nutrient-packed mac and cheese. Jen is not a first-time founder, nor is she a stranger to the consumer packaged goods landscape. She left her role as CEO of the baby food company Cerebelly to launch Goodles in 2021, and the brand has been on the rise ever since. Today, it’s the fastest-growing mac and cheese in the U.S. and the seventh-fastest-growing natural food brand in the U.S. grocery category. For our mini-series highlighting Inc.’s 2025 Female Founders honorees, executive editor Diana Ransom sat down with Jen to discuss Goodles’s rapid growth, scrappy but innovative marketing, bringing in incremental customers, and how she raised $27 million for seed round funding. Additional research and information: Inc.’s 2024 Female Founder’s list (2025 out soon!) Read more on Jen Zeszut and Goodles on Inc.com: If You Cannot Outspend Your Competition, Out-Weird Them Visit: Goodles Visit: Goodles’s bio…

From the Ground Up

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Jeni Britton’s Sweet Second Act 50:17

18 weeks ago50:17

50:17

To kick off our fourth season of From the Ground Up , Inc. executive editor Diana Ransom and editor-at-large Christine Lagorio-Chafkin are speaking with founders who will be appearing on Inc. magazine’s Female Founders 2025 list. Our first guest is serial entrepreneur Jeni Britton. She’s best known for rethinking flavor creation in ice cream, and is the founder of Jeni's Splendid Ice Creams, which has close to 100 scoop shops around the country and over $150 million in revenue. During the pandemic, Britton took a step back from day-to-day management of her company—and that got her thinking about her own health. Christine sat down with Jeni to talk about the mental and physical health inspirations for her new business, Floura. Starting up a second time wasn’t the plan—but Jeni explains what her prior experience in retail and culinary experimentation armed her with for this next journey, and what she knows will still be a challenge. Plus: We get a peek into the burgeoning ecosystem of upcycled food, as Jeni explains the unconventional composition of her new fruit-leather bars, which includes watermelon rinds and apple cores. Additional research and information: Inc.’s 2024 Female Founder’s list (2025 out soon!) Read more on Jeni Britton and her new business, Floura, on Inc.com : How the Founder of Jeni’s Splendid Ice Creams Knew It Was Time for a Second Act Why Jeni of Jeni’s Splendid Ice Creams Won’t Stop Talking About Fiber From the Inc.com archives: This Ice Cream Retailer Figured Out How to Turn a Logistical Nightmare Into a Stellar Brand Experience Visit: Floura.com…

From the Ground Up

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Glenfiddich presents the inaugural Legacy Award to Smarsh - FROM INC. STUDIO AND GLENFIDDICH 9:49

22 weeks ago9:49

9:49

This is a special segment in collaboration with our partner at Glenfiddich Single Malt Scotch Whisky. Inc. Editor-in-Chief Mike Hoffman spoke with Smarsh Founder Stephen Marsh about his remarkable journey, the legacy he has built, and the honor of being the first recipient of the inaugural Legacy Award presented by Glenfiddich at this year's Inc. 5000 gala.…

From the Ground Up

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Year In Review 57:04

24 weeks ago57:04

57:04

Ah, 2024. So much to say! For our last episode of the season, we analyze the biggest small-business and workplace topics of the past year and highlight what’s on the horizon for 2025. Inc. executive editor Diana Ransom and editor-at-large Chrsitine Lagorio-Chafkin sat down with senior editor Tim Crino, and staff writer Sarah Lynch to discuss the annual changes that have taken place here at Inc. , the massive layoffs in the tech sector, DEI backlash, and the generational workplace mismatch between managers and Gen Z employees. Also, we look ahead to Trump’s proposed tariffs and the new wave of crypto hype and scams. Don’t worry, we are optimistic about a few things in the startup landscape, though. Additional research and information: To read more from our Inc. 5000 coverage: How Tiny Changes Have Reaped Enormous Results at America’s Fastest-Growing Company How Inflation Shaped the Companies of the Inc. 5000 To read our coverage from the tech layoffs: Employees Are Still Worried About Layoffs The 2024 Layoff Landscape Is Better Than You Might Think To read our coverage of Gen Z in the workplace: Gen-Z Hits Some Bumps as it Enters the Workforce Are You Leading on Empty? How to Recognize and Combat Manager Burnout Why Gen-Z Workers Are Consciously ‘Unbossing’ To read our coverage DEI Backlash: U.S. Workers Might Be Souring on DEI Here Are the Most Common Anti-DEI Legal Cases Right Now — and What You Need to Know About Them To read more on tariffs and crypto: Here’s What Trump Says About Tariffs, and How They Would Work New Trump Crypto Venture Gets Boost From GOP Candidate Himself…

From the Ground Up

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The Alchemy of Branding 1:08:46

25 weeks ago1:08:46

1:08:46

If you grew up in the ’90s, the “¡Yo quiero Taco Bell!" chihuahua commercial was inescapable. Remember the vital-to-surfers sunscreen Sun Bum? Both of these memorable branding moments were created by serial entrepreneur Tom Rinks. Inc. executive editor Diana Ransom sat down with Tom for this episode of From the Ground Up to discuss his unusual path to becoming a branding whiz—and what he’s learned about identifying human desire along the way. His early job of selling furniture taught him how to read people, and his first branding deal, with the University of Michigan’s Fab Five, immersed him in the skills needed to identify talent. Diana and Tom discuss the complex art of brand-creation, company-building, and finding the niche audience who will fiercely love your product. They also discuss Tom’s most recent branding venture, the oral-care line Made by Dentists. Additional research and information: Visit: Made By Dentists Visit: Made by Dentists’s profile Visit: Made by Dentists’s educational page Visit: Sun Bum Visit: Sun Bum’s profile…

From the Ground Up

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Brand Building With Ayesha Curry 41:04

26 weeks ago41:04

41:04

Honing one's craft. Dedicating many, many hours to perfecting a skill set. Entrepreneurship can, in some ways, resemble the work life of a professional athlete. Ayesha Curry is certainly focused on her burgeoning lifestyle and culinary brand, Sweet July, and the multiple businesses within it—but that’s where she might say the similarities she has with her husband, NBA star Stephen Curry, end. Whereas Steph brings a calm sense of logic to business and philanthropic decisions, Ayesha says she’s the kind of creative founder who brings passion to a project. In this interview with Inc. editor-at-large Christine Lagorio-Chafkin, Ayesha describes how, when building Sweet July, she built in soul: It is designed to empower and celebrate women and BIPOC creators, and multiple arms of the business were inspired by her family’s Jamaican heritage. Ayesha explains to Christine how she’s navigated her career from aspiring chef to business owner, including the early tumultuous moments in the company, how she delegates responsibility to her small team, and how she creates an atmosphere of autonomy and trust. They also discuss the Currys’ Oakland-based philanthropic endeavor, Eat. Learn. Play., which builds playgrounds, opens access to nutrition, and fosters literacy skills through partnerships with local schools. Additional research and information: To read our Inc. 5000 coverage on Ayesha Curry: How Ayesha Curry Cooked Up Her Own Business Empire Read more on Ayesha Curry on Inc.com: Ayesha Curry Launches a Food Startup, So You Can Eat Like a Golden State Warrior Visit: Sweet July To learn more about: Sweet July bio Visit: Sweet July’s Instagram Visit: Eat. Learn. Play.…

From the Ground Up

1
The Year of Disappearing Brands 48:02

28 weeks ago48:02

48:02

Have you ever wondered what happened to your favorite kettle chip brand or kombucha in your local supermarket? Don’t see your favorite cranberry sauce for the holidays? For this episode, Inc. executive editor Diana Ransom and editor-at-large Christine Lagorio-Chafkin spoke with editor-at-large Tom Foster about his recent article, “Why Are So Many Supermarket Brands Losing Shelf Space?” By the end of last year, the total amount of early-stage venture-capital funding for consumer-product brands was down about 60 percent from its 2021 high. And new product launches were down about 70 percent in the same period, according to consumer-products data provider Spins. What’s going on? Is it a CPG rupture? Paul Voge, co-founder of the sparkling water brand Aura Bora, told Tom that getting on store shelves “is astronomically harder today.” He adds that “I had a smaller, worse business in 2019, and it was easier to run than my larger, better business today.” One thing’s clear: Gone are the days of consumer-product brands being able to use the strategies of Silicon Valley tech startups to fuel their rapid growth. This fascinating conversation explains why this is happening in so many supermarkets, how having shelf space for a product in a supermarket is like paying rent for an apartment, and how brands such as Me & the Bees lemonade and Aura Bora are finding ways to thrive in this industry by being creative and navigating their business relationships. Additional research and information: Read Tom Foster’s story on Inc.com: Why Are So Many Supermarket Brands Losing Shelf Space? Read another article from Tom Foster on Inc.com: At This Company, the Free Office Lunches Are So Good, Even Remote Employees Can’t Resist To learn more about Me & the Bees lemonade and Mikaila Ulmer on Inc.com: Forget an "$11 M Contract" with Whole Foods. This Kid Did Better To learn more about Aura Bora and Paul Voge on Inc.com read: Scott Galloway Called Public Universities ‘America’s Greatest Innovation.’ These Founders Agree Visit: Me & The Bees Lemonade Visit: Me & The Bees Lemonade’s bio Visit: Aura Bora Visit: Aura Bora’s bio…

From the Ground Up

1
Leadership For a New Generation 58:26

29 weeks ago58:26

58:26

You’ve seen the headlines: Gen-Z Getting Fired. Employers Avoiding Hiring Gen-Z Employees . Perhaps to understand the generational struggle in American businesses today, we need to look back to March 2020. Simon Sinek, the author and speaker on business leadership, says the emotionality and intensity of the early pandemic taught him a great deal about himself and his relationships—in and out of the office—and even how to lead a new-era employee. These moments contributed to the creation of the Optimism Company, Sinek’s digital learning platform, which helps companies inspire and develop their employees. Inc. executive editor Diana Ransom sat down with Sinek for what resulted in a deep discussion about how we think about emotion in the workplace, grappling with unproductivity, the complex relationship between friendship and entrepreneurship, the meaning of confidant ignorance, and, the question on so many leaders’ minds, how do we actually manage Gen-Z?…

From the Ground Up

1
The Billion-Dollar Whiskey Story 57:34

30 weeks ago57:34

57:34

It’s a young company, but its legacy spans generations. And thanks to Fawn Weaver, the story and legacy of her whiskey brand, Uncle Nearest, is becoming ever more expansive. Its most recent chapter: The company reached a $1.1 billion valuation in 2024. However, none of this would have been possible without Weaver, Uncle Nearest’s founder and CEO, who envisions herself as not just an executive and leader, but also as the company’s chief historian. She’s made it her mission to build a brand honest to the legacy of a man named Nearest Green, or Uncle Nearest, the formerly enslaved laborer who taught Jack Daniel how to make whiskey. Weaver has spent much of the past decade researching and piecing together the story of Nearest Green. Her book Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest was released in June. Inc. editor-at-large Christine Lagorio-Chafkin sat down with Weaver recently to discuss her legacy as well: This year she became one of the first-ever African American women to run a company valued at more than $1 billion. Additional research and information: Christine interviewed Fawn Weaver in this 2021 episode of the What I Know podcast Read Fawn Weaver’s advice on Creating a Winning Team on Inc.com Visit: Uncle Nearest For more on Fawn Weaver Visit: Fawn Weaver’s Instagram For more on Love & Whiskey Apple Podcasts Spotify…

From the Ground Up

1
Let’s Talk About Skims! 45:26

32 weeks ago45:26

45:26

The shapewear brand that exploded onto the scene with the most famous pitchwoman in the business as a co-founder recently hit a major milestone: Kim Kardashian’s Skims is now a unicorn four times over. Writer Max Berlinger sat down to talk with Kardashian for his feature article in our September issue of Inc. magazine—so Christine and Diana sat down to talk with Max to get the behind-the-scenes. He delivered. Kardashian launched her shapewear brand, Skims, in 2019 in Los Angeles, and over the past three years, the company more than quintupled its annual revenue to nearly $713 million in 2023. That landed it at No. 1,168 on our annual Inc. 5000 list of America’s fastest-growing companies. Just over a year ago, Skims raised a round of funding that catapulted its valuation to $4 billion. Kardashian created Skims out of personal need—with the side benefit that it might just change people’s perspectives on shapewear. She wanted to make the brand fun. Cheeky, even. It is all about owning the shape of your body. However, the brand’s progress also has a lot to do with its CEO and co-founder, Jens Grede, who has launched other successful companies. He and his wife—Emma Grede, the third founding partner at Skims—have long worked closely with the Kardashian family. Additional research and information: Read on Inc.com : The Inside Story of How Kim Kardashian Made Shapewear Sexy Read Max Berlinger’s story on Inc.com: Skims Is a Huge Hit for Kim Kardashian. But Is It Ready for an IPO? Read on Inc.com: Skims Inc 5000 profile For more Inc.com coverage on Skims: The WNBA Is Teaming Up With Women-Led Businesses For more Inc.com coverage on Emma Grede: How to Successfully Launch Products in Crowded Categories, According to Emma Grede Visit Skims Visit Skims’ Youtube Visit Skims Instagram page Apple Podcasts Spotify…

From the Ground Up

1
Finding Your Footing 52:08

33 weeks ago52:08

52:08

Before Monte Deere joined Kizik, the hands-free shoe brand, as chief executive, he had zero experience in selling consumer products–—and no experience in footwear. Heck, he’d never been a CEO before. But Kizik’s Kizik founder Mike Pratt had worked with Deere previously– and took a bet on him. Deere was tasked with recruiting a dream team of executives with experience at brands such as Hoka, Converse, and Nike--"—“shoe dogs,”" as he likes to call them, a reference to Nike founder Phil Knight's Knight’s memoir--—to complement the “"cool contingency of innovators”" led by Pratt. This year, Kizik is #No. 407 on the Inc. 5000 list of the fastest fastest-growing companies in America. In 2023, its revenue was more thanover $100 million. In an interview with Inc. editor editor-at at-large Christine Lagorio-Chafkin, Deere explains Kizik’s pandemic-era brand transformation, how it found its loyal customers, and its expansion into DTC and wholesale–—plus its fascinating collaborations. Monte believes that soon 10% percent of the global footwear market could soon be hands hands-free. Following our regular episode, we have a special segment in collaboration with our partner at Glenfiddich Single Malt Scotch Whisky. Inc. Editor-in-Chief Mike Hoffman spoke with Smarsh Founder Stephen Marsh about his remarkable journey, the legacy he has built, and the honor of being the first recipient of the inaugural Legacy Award presented by Glenfiddich at this year's Inc. 5000 gala. Skillfully Crafted, Enjoy Responsibly. Glenfiddich Single Malt Scotch Whisky ©2024 Imported by William Grant & Sons, Inc. New York, NY. Additional research and information: Read on Inc.com: Is Kizik Building the Next Billion-Dollar Sneaker Brand? Read on Inc.com: Kizik Inc 5000 profile Visit Kizik website: https://kizik.com/pages/about-us Visit Hands Free Labs Instagram: https://www.instagram.com/handsfreelabs/ Visit Kizik’s YouTube: https://www.youtube.com/channel/UCRjtGcRZbkj4yQ3SrU4YcDQ Apple Podcasts Spotify…

From the Ground Up

1
How a Near-Death Experience Inspired This Founder to Revolutionize Office Lunch 52:08

34 weeks ago52:08

52:08

Dilip Rao had what he would call “the perfect life” until he was in a car accident on July 5, 2014, in New York City. What followed changed his outlook—and his values. That same year, he founded Sharebite to change the way workplaces bring their employees together for, and show them appreciation through, meals. And he built in a mission that has helped bolster struggling restaurants—and combat food insecurity. The company, of which Dilip is now CEO, is a meal benefit platform built for the modern workforce—one in which some workers are hybrid, some fully in-person, some fully remote—and all want to feel appreciated. It specializes in feeding in-office and remote employees food they want from local restaurants–and lets companies chip in, to make each meal feel like a real benefit for workers. The chipping in goes further than that, though: Through Sharebite, each meal bought is equal to one meal donated. Over the past three years, the company has had a growth rate of 4,914 percent, and it landed at No. 56 on the 2024 Inc. 5000 list of America’s fastest-growing private companies. For this episode of “From the Ground Up,” Inc. executive editor Diana Ransom spoke with Dilip about his accident and recovery process, his stoic philosophy, and Sharebite’s lightning-fast growth. Source notes and additional research and information: Read: How This Food-Ordering Platform Gave Restaurants a Lifeline During Covid https://www.inc.com/magazine/202112/diana-ransom/sharebite-food-ordering-restaurants-covid-community.html by Diana Ransom, on Inc.com Read: Sharebite’s Inc. 5000 profile https://www.inc.com/profile/sharebite Visit Sharebite’s website https://sharebite.com/…

From the Ground Up

1
How Cult Brands Capture Imaginations–and Wallets 40:55

35 weeks ago40:55

40:55

This week, we kick off our Inc. feature coverage by exploring the making of–and proliferation of–cult brands. In this episode, executive editor Diana Ransom and editor-at-large Christine Lagorio-Chafkin invite Inc. staff writer Ali Donaldson to talk about an article she wrote that broke open a lot of consumer trends we’ve seen over recent years–and explained the anatomy of consumer-product virality. Certain brands seem to grow cult followings almost overnight. Turns out that’s no happy accident–it’s all in the plan. And Ali lays out precisely what that plan looks like for brands that achieve cult status. Stanley, Kendra Scott, and Bogg Bag are extremely different companies–aside from the fact that each has skyrocketed in popularity in recent years. And it turns out, they are all fascinating case studies in appealing to customers, both online and offline. Bogg Bag, founded by Kim Vaccarella, out of Lodi, New Jersey, landed on the Inc. 5000 this year and expects to book over $100 million in revenue by the end of 2024. Kendra Scott, the Texas-based jewelry brand, continues to evolve with its customers online–and meets them where they are on campuses, too. And the Stanley cup stans are seriously engaged and proudly express it through TikTok and other social media channels. They might wonder: How on earth is this a 110-year-old company? Donaldson explains, and also dishes about her interview with the marketing genius behind both the Stanley brand shift that brought it to a new generation and the proliferation of Crocs. Source notes and additional research and information: Read: How Preppy Cult Brands Captured the Imagination and Wallets of Female Consumers , by Ali Donaldson, on Inc.com Read: How This Marketing Pro Got Crocs on Every Celebrity–and Also Was Behind the Stanley Tumbler Trend Listen: Kendra Scott interviewed on Inc.’s What I Know podcast Read: How Kendra Scott Crafted a Remarkably Wholesome Customer Service Philosophy Read: A history of Stanley Cup s, via Stanley1813.com Read: Dive into the 2024 Inc. 5000 list of fastest-growing companies in America Visit: Kendra Scott Visit: Bogg Bag Apple Podcasts Spotify…

From the Ground Up

1
Can Parachute Find Sustained Profitability as DTC's Golden Age Wanes? 41:40

36 weeks ago41:40

41:40

Ariel Kaye spent 10 years working in advertising and brand development in New York City before launching the Los Angeles-based home-goods brand Parachute. So she was equipped with insight into consumer purchase behavior and folks’ growing interest in comfort, quality, craftsmanship, and social responsibility—all of which are now tenets of the Parachute brand. When it launched in 2014, Parachute was not only early to focus on sustainability and quality, but also early to the direct-to-consumer party. “We immediately saw this massive reaction from the customer,” Kaye says. And venture capitalists agreed. Parachute raised $47 million by 2018. Kaye didn’t stop there: She pursued an omnichannel strategy, starting with opening her first location in Venice, California. It’s been a wild ride. She now has 25 stores, and plenty of brand collaborations. While the company has had moments of profitability, sustained profits have remained elusive. It’s a fascinating moment in time, as DTC companies across the United States continue a slow death march, and Kaye has stepped down as CEO of her brand. Inc. executive editor Diana Ransom and Kaye get into the future of Parachute in its quest for sustained profitability, what sustainability and circularity mean to brands today, and what it’s like stepping down from the helm of the company she founded. Read more about Ariel, Parachute, and the brand’s quest for profitability , on Inc.com How Ariel Kaye opened Parachute’s first brick-and-mortar storefront , on Inc.com Parachute’s website Parachute’s mentorship and grant program for Black-owned small businesses Read more about Supercircle saves textiles from landfills: How a Supply Chain Startup Is Making Recycling in the Apparel Industry Scalable Apple Podcasts Spotify…

From the Ground Up

1
Unwrapping AI: How New Tech Enhances Holiday Season Sales - FROM INC. STUDIO AND META 23:17

36 weeks ago23:17

23:17

Are you ready to take advantage of AI and the latest performance marketing tools to elevate your holiday sales? The explosion of AI tools in recent years has transformed key sectors like medicine and finance, but AI is also empowering small and medium-size businesses as they seek to elevate sales via online advertising. This impact is most evident during the all-important holiday season, when last year alone, AI-driven predictive recommendations generated nearly $200 billion in sales, according to Salesforce. From personalization and creative diversification to lead generation and customer support, AI offers a wide range of capabilities for companies looking to create efficiencies, unlock new audiences, and ultimately drive sales. But while AI is the latest trend helping SMBs level up their game, the question is, how else can marketers set up their ad strategies to maximize performance through Q4? In this custom episode, Skai Blue Media Founder Rakia Reynolds sits down with Meta’s Director of Small Business Group North America Becky Bui, KiwiCo Associate Director of Marketing Jonathan Fukuhara, and Jewels & Aces Founder & Designer Grace Wong. They discuss when you should get serious about planning for the holiday season, when the right time to integrate AI into your marketing strategy is, and which tools are most appropriate and for which outcomes? And, finally, how you can make the most of measurement and testing to prepare for the peak sales season.…

From the Ground Up

1
What Women Founders Still Have to Prove 33:49

37 weeks ago33:49

33:49

Anu Duggal has funded the businesses of hundreds of women—and has seen multiple hundred-million-dollar-plus exits. Now, she’s trying to make a statement. For our season opener, we sat down with Anu Duggal, the founding partner of Female Founders Fund, a seed-stage venture capitalist fund focused on providing early-stage funding for startups by women entrepreneurs. Female Founders Fund has invested in more than 75 companies, including the digital financial service Tala, the razor company Billie, and the women’s health care company Maven Clinic. Ten years into running her fund, Duggal says she still has something to prove: “We’re really trying to make more of a statement than your typical VC fund that’s only looking for returns.” Since starting Female Founders Fund in 2014, Anu has been a helping hand for female founders, but how is she navigating what companies to invest in during an election year? She speaks to Inc. editor-at-large Christine Lagorio-Chafkin about pulling back from funding direct-to-consumer brands, whether AI startups are forming a bubble, the female founder ecosystem, and her journey from being an entrepreneur to leading a fund working to bolster startups by women—and proving a point along the way. Article and transcript Read more about Female Founder Fund The Female Founders Fund website Apple Podcasts Spotify…

From the Ground Up

1
Sales lessons from America's fastest-growing companies 15:48

43 weeks ago15:48

15:48

Inc. editor-in-chief Mike Hofman and Salesforce's Adam Alfano talk about sales leadership and best practices based on an exclusive survey of Inc. 5000 companies.

From the Ground Up

1
Brewing Success: Lessons From La Colombe Founder Todd Carmichael 39:13

44 weeks ago39:13