Moving? These Marketing Lessons Apply To Any Business Frustrated By Your Marketing? podcast

9:54

Bitly just made a huge change to its free plan, which could spell the end of Bitly as the go-to link shortener. If you’re using Bitly’s free service, your links will now show a preview page with ads before sending users to their final destination. In this episode, I break down: What’s happening with Bitly’s new terms of service Why this shift is a major business model change for them How this impacts marketers, businesses, and casual users The risks of third-party link shorteners – and why I stopped using them A free alternative that puts you back in control Why do some freemium models (like Mailchimp ) succeed while others fail If you rely on Bitly for tracking links, running ads, or just making URLs shorter, this episode is worth a listen. LINKS: Web Designer Depot’s Article - Goodbye Bitly… New Preview Page is a Major Step Back WordPress Redirection plugin by John Godley FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X…

Frustrated By Your Marketing?

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Moving? These Marketing Lessons Apply to Any Business 14:58

9 days ago14:58

14:58

Moving is stressful - financially, emotionally, and physically. But while packing boxes and staging my home, I was reminded that marketing is everywhere. The same principles that help sell a home can make any brand more successful. Here are four key marketing lessons I saw in action: People can feel perfection. Even if they can’t explain why. Small details matter more than you think. A little friendliness goes a long way. The smallest personal touch can leave a lasting impression. The best gifts aren’t the most expensive . They’re the most thoughtful. One realtor’s unexpected gesture made her unforgettable. Your customers don’t understand your industry the way you do. If you don’t communicate clearly, you could lose them. Marketing isn’t just about ads and social media. It’s about the experiences you create. Listen in to learn how to make your brand more memorable, trustworthy, and effective, whether you’re selling a home, a product, or a service. LINKS: Unreasonable Hospitality by Will Guidara FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X…

Frustrated By Your Marketing?

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Your Video Went Viral… Now What? 6:54

16 days ago6:54

6:54

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco explores what really happens when a video goes viral. Will your business instantly be flooded with sales? Not necessarily. Jim breaks down the three types of viral content—and why only one leads to actual revenue. Using a recent restaurant client’s unexpected viral moment as a case study, he unpacks: Why most viral videos don’t translate to more sales? The key differences between meme-based virality and product-driven virality. How to capitalize on viral moments to build long-term brand equity. Practical strategies to turn short-term buzz into sustained business growth. Going viral is exciting, but it’s what you do next that really matters. Listen in to learn how to make the most of your moment in the spotlight. FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X…

Frustrated By Your Marketing?

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AI Burnout Is Real: Here’s How to Avoid It 12:34

23 days ago12:34

12:34

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco explores the surprising reality of AI burnout. AI is supposed to make work easier, but a recent study found that 77% of employees say AI has actually increased their workload—leading to frustration, stress, and unrealistic productivity expectations. Jim connects this modern struggle to the washing machine paradox, explaining why new technology doesn’t always save us time—it just changes what “good” looks like. He also unpacks: How AI tools shift work from repetitive tasks to high-level cognitive load. The dangers of chasing every new AI tool instead of mastering one. Practical strategies to manage AI burnout and use AI to your advantage. Will AI actually free up time, or will we be doing more “laundry” than ever? Listen in and learn how to stay ahead without burning out. LINKS: Forbes Article - 77% Of Employees Report AI Has Increased Workloads And Hampered Productivity More Work for Mother by Ruth Schwartz Cowan FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X…

Frustrated By Your Marketing?

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The dAImond Theory: When AI Becomes Too Perfect 12:16

30 days ago12:16

12:16

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco breaks down the rapid advancements in AI and what they mean for marketers. With new AI models coming out almost every month, how can businesses keep up—and more importantly, how will consumer behavior shift in response? Jim introduces his dAImond Theory , exploring why human-made work may become more valuable in a world dominated by AI-generated “perfection.” He also unpacks the latest AI breakthroughs, from OpenAI’s GPT-4.5 to DeepSeek’s cheaper AI models and the race toward Artificial General Intelligence (AGI) and even Artificial Superintelligence (ASI). Will human creativity become a luxury? Are we headed toward an AI-driven backlash in marketing? LINKS: The Artificial Intelligence Show with Paul Roetzer and Mike Kaput FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X…

Frustrated By Your Marketing?

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$8 Million for That? Breaking Down This Year’s Super Bowl Ads 11:45

5 weeks ago11:45

11:45

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco breaks down the biggest hits and misses from this year’s Super Bowl commercials. With brands spending up to $8 million for a 30-second spot, the stakes are high—but did they deliver? Jim unpacks why some ads nailed their message (Coors Light’s clever product tie-in) while others completely missed (Little Caesars’ flying eyebrows). He also dives into the ad that will have everyone talking on Monday and why nostalgia-driven marketing is such a powerful tool. From some chuckle-worthy moments to total brand disconnects, this episode is a must-listen for marketers looking to understand what separates an ad that sticks from one that’s instantly forgettable. LINKS: Pringles | The Call of The Mustaches Little Caesars Pizza | Whoa! Stella Artois | David & Dave: The Other David Dunkin’ | The Bean Method Coors Light | Slow Monday Coors Light | Timothy Simons’ Case of the Mondays Häagen-Dazs | Not So Fast, Not So Furious Hellmann's | When Sally Met Hellmann's Bud Light | Big Men on Cul-De-Sac The Foundation to Combat Antisemitism (FCAS) | No Reason to Hate FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X…

Frustrated By Your Marketing?

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Walmart & Jaguar’s Logo Redesigns: Pointless or Brilliant? 10:21

6 weeks ago10:21

10:21

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco takes a deep dive into two of the most controversial recent logo redesigns—Walmart and Jaguar. At first glance, both updates seemed unnecessary, even misguided. But could they actually be marketing brilliance? Jim unpacks why Walmart’s barely noticeable tweaks might be more strategic than they seem and how Jaguar’s complete rebrand—featuring that bizarre capital “G”—is infuriating the design world. He also explores the psychology of brand updates, when minor refinements make a huge impact, and when it’s time to scrap everything and start fresh. Are these logo changes genius, or just a waste of good branding? And what can marketers learn from these high-stakes brand decisions? LINKS: Aldi’s Smart Social Post About Walmart’s “New” Logo Allan Peters’ Walmart Logo Video Allan Peters’ 47 Brand Logo Redesign Video Allan Peters’ Jaguar Logo Redesign Video Jaguar’s “Copy Nothing” Promo Video FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X…

Frustrated By Your Marketing?

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TikTok, Trump & Social Media’s Future in 2025 10:16

7 weeks ago10:16

10:16

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco dives into TikTok’s dramatic 12-hour shutdown, the political chaos surrounding its U.S. ban, and what this all means for the future of social media in 2025. From President Trump’s surprising role in TikTok’s return to rumors of Elon Musk and MrBeast buying the platform, Jim unpacks the unfolding drama that could mark the beginning of the end for TikTok. He explores how this moment of upheaval erodes trust among users, particularly younger audiences, and why brands need to rethink their platform choices moving forward. Plus, Jim shares insights on the rise of alternative platforms like Bluesky and what we might expect from a brand-new social media app in the near future. Will TikTok recover its sheen? What does this mean for brands navigating the fast-changing social media landscape? And how can marketers prepare for a year of rapid transformation? FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X…

Frustrated By Your Marketing?

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Angry Facebook Is Back: The Marketing Impact of Meta’s Free Speech Policies 13:03

8 weeks ago13:03

13:03

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco unpacks Meta’s surprising new free speech policies and what they mean for marketers. He explores Mark Zuckerberg’s decision to ditch fact-checkers, embrace community moderation, and bring back controversial discussions on the platform. Jim examines the potential risks for brands, the ethical dilemmas of advertising alongside divisive content, and why this shift signals the end of “Happy Facebook.” He also speculates how these changes and the looming TikTok ban could reshape social media marketing in 2025. LINKS: Mark Zuckerberg’s Video on Free Speech at Meta Meta’s Blog Post “More Speech and Fewer Mistakes” by Joel Kaplan FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X…

Frustrated By Your Marketing?

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The Honey Scam: How It’s Changing Marketing Ethics Forever 14:53

9 weeks ago14:53

14:53

In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco discusses the Honey scam exposed by YouTuber MegaLag. He details how the company misleads consumers and steals commissions from influencers. He explores the ethical implications of these practices, their potential impact on the marketing industry, and the importance of investigative journalism in uncovering such scandals. Jim predicts significant changes in marketing ethics and regulations, urging listeners to reconsider using Honey. LINKS: MegaLag’s YouTube Video "Exposing the Honey Influencer Scam" FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X…

Frustrated By Your Marketing?

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You’re Using AI Wrong – Change This ONE Thing 8:23

17 weeks ago8:23

8:23

Are we selling AI short by calling it an “assistant” or “intern?” In this episode, I challenge the way we frame AI in marketing and offer a new perspective on unlocking its full potential. Instead of treating AI as a subordinate, think of it as an extension of your own capabilities—your personal “Iron Man” device. I share real-world examples of how AI has helped me brainstorm and prepare for high-level tasks, saving time while boosting creativity. You’ll learn how to balance human decision-making with AI efficiency, ensuring you stay at the forefront of innovation. Let’s discover how we can use AI for more than repetitive tasks—because the future of marketing belongs to those who embrace its full potential. FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. LET'S CONNECT: YouTube – https://www.youtube.com/@fbymarketing LinkedIn – https://www.linkedin.com/in/jhdemicco/ Website – https://skyeline.com/fbymarketing/ Facebook – https://www.facebook.com/fbymarketing Instagram – https://www.instagram.com/fbymarketing/ TikTok – https://www.tiktok.com/@fbymarketing Twitter/X – https://twitter.com/fbymarketing EPISODE CHAPTERS: 00:00 - Introduction 01:12 - The Iron Man Analogy 02:53 - AI Beyond Mundane Tasks 04:07 - Balancing Human Creativity with AI Efficiency 06:19 - A Message from ChatGPT…

Frustrated By Your Marketing?

1
The Rise of SearchGPT & What It Means for You 17:14

29 weeks ago17:14

17:14

The search landscape is shifting, and the rise of SearchGPT might be the game-changer we've all been waiting for. But what does this mean for Google, SEO, and your business? In this episode, I dive into the exciting announcement of SearchGPT and explore how this AI-powered search engine will reshape the future of search. From Google’s ad-centric approach to the growing trend of zero-click searches, I explore what these developments mean for online visibility, SEO strategies, and user engagement. I also discuss how AI personalization is set to revolutionize search experiences and what this means for the dominance of Google in the years to come. Whether you're a marketer or just curious about the future of search, this episode offers valuable insights into how these changes will affect your business. What do you think—will SearchGPT disrupt Google’s dominance? I’d love to hear your thoughts. And if you've tried using AI for search, let me know how it's changed your experience. MY INTERVIEW WITH MIKE BLUMENTHAL: YouTube: https://youtu.be/cc9L9t7Z9HE Podcast: https://skyeline.com/fbymarketing/play-by-googles-rules-win-local-marketing/ FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. WATCH ON YOUTUBE: https://youtu.be/bHmPVqZKdVM LET'S CONNECT: LinkedIn – https://www.linkedin.com/in/jhdemicco/ Website – https://skyeline.com/fbymarketing/ Facebook – https://www.facebook.com/fbymarketing Instagram – https://www.instagram.com/fbymarketing/ TikTok – https://www.tiktok.com/@fbymarketing Twitter/X – https://twitter.com/fbymarketing EPISODE CHAPTERS: 00:00 – Introduction: SearchGPT is Coming 01:37 – Real-Life Example: Google vs. ChatGPT 04:25 – Why is AI Search So Exciting? 05:18 – The Rise of Zero-Click Searches 06:08 – AI Personalization and the Future of Search 08:09 – The Decline of Google’s Dominance? 13:37 – The Future of SEO in an AI-Driven World 15:34 – Is This The End of Google?…

Frustrated By Your Marketing?

1
The Secret Formula Behind Iconic Brands: What You’re Missing 36:03

31 weeks ago36:03

36:03

What makes a brand iconic and unforgettable? Brand identity goes way beyond a logo and catchy tagline—it's the very soul of your business. In this episode, I’m joined by Emma Schermer Tamir, CEO & Co-founder of Marketing by Emma, as we dive deep into what truly makes a brand stand out. From Apple to Liquid Death, we analyze the big players and extract lessons you can apply to your own brand strategy. We explore how to define your brand's voice, understand your competitive landscape, and develop a compelling customer avatar. Learn about the 3 C's of building an unbeatable brand and how brands like Apple have mastered the art of maintaining a loyal following. Discover how to use AI tools like ChatGPT to effectively refine your brand message and make it unforgettable! What's your all-time favorite brand, and what makes it unforgettable? FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. WATCH ON YOUTUBE: https://youtu.be/W3HaKiNgcFI WHERE YOU CAN FIND EMMA: Website – https://marketingbyemma.com/ YouTube – www.youtube.com/marketingbyemma LinkedIn – https://www.linkedin.com/in/emma-schermer-tamir/ EPISODE CHAPTERS: 00:00 – Introduction 01:25 – Writing and Brand Voice 05:47 – Niche Marketing Strategy 08:50 – Three C's of Building an Unbeatable Brand 13:19 – Liquid Death as a Case Study 16:03 – Apple vs. Android Branding 21:07 – Creating a Customer Avatar Using AI 26:11 – Brand Evolution of The Stanley Cup 28:11 – Brand Identity on Amazon 34:09 – Conclusion and Where You Can Find Emma…

Frustrated By Your Marketing?

1
The Truth About Relationship Marketing with Scott Grates 48:03

38 weeks ago48:03

48:03

In this episode, Jim DeMicco sits down with Scott Grates, author of the book “Referrals Done Right,” to explore his relationship marketing method. Scott shares his journey from struggling to maintain his business to getting over a thousand referrals for his business every year for the last ten years while significantly reducing his traditional marketing budget. The discussion starts with AI’s role in today’s marketing landscape and transitions into the importance of human connection in business. Scott emphasizes the value of building genuine relationships instead of relying solely on traditional marketing methods. He recounts his transformative experience with a realtor, Becky Smith, who inspired his shift towards a relationship-focused approach after consistently supporting him without expecting anything in return. Throughout the conversation, Scott provides actionable insights and outlines practical steps for implementing relationship marketing, highlighting the importance of consistency, personalization, and adding value to others without asking for immediate returns. The key takeaway is that nurturing deep connections can lead to long-term business success and higher client retention. Scott’s focus on people rather than numbers can revolutionize your marketing strategy. He also touches on the importance of maintaining some traditional marketing practices while leveraging the power of relationship marketing to build sustainable and cost-effective marketing for your business. Watch This Episode on YouTube: https://youtu.be/sH-cVEyAniQ Where You Can Find Scott: Order “Referrals Done Right” – https://www.referralsdonerightbook.com Scott’s Website – https://www.scottgrates.com/ LinkedIn – https://www.linkedin.com/in/scott-grates-b211382a/…

Frustrated By Your Marketing?

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The One Lie You Should Tell in Marketing to Elevate Your Brand 8:03

42 weeks ago8:03