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Fully Booked EP124: How Can Authors Define Their Target Market?

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Manage episode 428377442 series 3585757
Content provided by Craig Tuch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Craig Tuch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's episode of Fully Booked, Craig and Roland dive into a crucial, but often overlooked aspect of author success: defining your target market. Joined by seasoned publisher and author Ann Aubitz, they explore the significance of understanding who your readers are, why it's essential to know your audience before you even start writing, and how this knowledge can shape both your writing and marketing process.

Much like advertisers invest heavily in understanding their target market, authors need to be keenly aware of who they are writing for so that they can adjust their marketing strategies to reach the right readers and create a deeper connection to them. For authors seeking ways to better target and engage with their market, the insights and ideas discussed in this episode are invaluable.

Ann Aubitz
https://www.kirkhousepublishers.com/about

Hidden Gems

Need our help publishing or marketing your book?

https://www.hiddengemsbooks.com/author-services/

All episode details and links:

https://www.hiddengemsbooks.com/podcast

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 428377442 series 3585757
Content provided by Craig Tuch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Craig Tuch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's episode of Fully Booked, Craig and Roland dive into a crucial, but often overlooked aspect of author success: defining your target market. Joined by seasoned publisher and author Ann Aubitz, they explore the significance of understanding who your readers are, why it's essential to know your audience before you even start writing, and how this knowledge can shape both your writing and marketing process.

Much like advertisers invest heavily in understanding their target market, authors need to be keenly aware of who they are writing for so that they can adjust their marketing strategies to reach the right readers and create a deeper connection to them. For authors seeking ways to better target and engage with their market, the insights and ideas discussed in this episode are invaluable.

Ann Aubitz
https://www.kirkhousepublishers.com/about

Hidden Gems

Need our help publishing or marketing your book?

https://www.hiddengemsbooks.com/author-services/

All episode details and links:

https://www.hiddengemsbooks.com/podcast

  continue reading

100 episodes

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