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EP 314 Building an audience for your Kickstarter with co-host John Coveyou

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Content provided by Richard Bliss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Bliss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do you find your audience for your Kickstarter campaign?
It is a fluid thing on how to hone in on your core audience.
Always remember it is better to find new products for your current audience rather than attempting to find a new audience for your products or services.
This is why it is always a good idea to start small, to use your beginning as a learning experience and an opportunity to get feedback from your early adopters.
Building a buyer's persona becomes much easier. Then build more products for that core buyer persona.
Much more shared by John and me on how to build your audience.
Richard also recommends reading the book "Crossing the Chasm" to help you identify that core audience.

  continue reading

338 episodes

Artwork
iconShare
 
Manage episode 233147949 series 2286292
Content provided by Richard Bliss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Bliss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do you find your audience for your Kickstarter campaign?
It is a fluid thing on how to hone in on your core audience.
Always remember it is better to find new products for your current audience rather than attempting to find a new audience for your products or services.
This is why it is always a good idea to start small, to use your beginning as a learning experience and an opportunity to get feedback from your early adopters.
Building a buyer's persona becomes much easier. Then build more products for that core buyer persona.
Much more shared by John and me on how to build your audience.
Richard also recommends reading the book "Crossing the Chasm" to help you identify that core audience.

  continue reading

338 episodes

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