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How to Close Buy-Later Couples with Book More Brides Co-owner Kate Storey
Manage episode 308353029 series 2838644
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Kate Storey is a digital marketing specialist, copywriter and social media expert. As co-owner of Book More Brides alongside her husband, Nick, she helps wedding business owners around the world better understand how to identify their perfect clients, what to say to get them to book, and how to create strategic online content that builds relationships and sales
Topics covered include:
- How to close buy-later couples: Are couples ghosting you or are you ghosting them?
- How to bring in consistent leads on a regular basis (slow and fast methods)
- Blogging & Content Ideas for wedding pros
- How to connect with couples on a deeper level and draw an emotional response
- Email Sequences to keep you front of mind and stand out from competitors
Kate is passionate about helping wedding professionals find the right words that help them speak directly to their couples’ emotional needs (and buying triggers), and add a little fun and personality along the way. She is a big believer in being clear over clever - but her specialty is combining the two to create writing that helps wedding pros connect at a deeper level with the couples they want to book. Her experience extends beyond the wedding industry as well. With nearly 20 years in marketing, social media, public relations, and communications work, Kate has helped everyone from small start-ups, technology and manufacturing companies, national museums and even large corporations like Microsoft create a deeper connection with the people they serve through written and digital communications. Through it all, Kate believes that each business owner intuitively knows their perfect client - they just need a little help sometimes in putting it into words...and that’s where she comes in. When she’s not teaching marketing skills to wedding pros or recording content for the Book More Brides Podcast and YouTube channel, Kate loves going on adventures with Nick and their four children, savoring another cup of caramel creamer-laden coffee and watching way too many YouTube videos.
About Kate Storey:
Book More Brides Website
Book More Brides Instagram
Book More Brides Podcast
Book More Brides CRM - Book & manage leads like never before!
Funktastic Chats website
44 episodes
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