Wedding Biz Therapy with Terrica: From Local Planner to Global Mother Hustler

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One of my favorite things that makes Terrica different is that she speaks very plainly, so much so you'll think it's a therapy session or your favorite biz bestie. She embraces this role to help over 4000+ wedding pros scale their businesses.
Terrica has spent the past eighteen years crafting exquisite weddings and events that captivate and inspire. Her exceptional talent has earned recognition in esteemed publications such as The Knot, Reader's Digest, Martha Stewart Weddings, Style Me Pretty, and more.

Beyond her creative endeavors, Terrica's passion for sharing knowledge takes her around the globe, where she imparts wisdom at workshops, retreats, and conferences. Known affectionately as the Mother Hustler, through her educational platform, HustleQuarters, she has empowered over 4000 wedding professionals to confidently elevate their pricing strategies and refine their sales processes.

A respected educator for industry giants like The Knot and WeddingWire, Terrica's expertise recently graced the cover of the Spring/Summer 2024 issue of Event Therapy magazine, further solidifying her status as a trailblazer in the wedding world.

Today's topics include:

• Celebrating Success: Event Therapy Magazine Feature
• Building a Business: Challenges and Triumphs in the Wedding Industry
• Empowering Wedding Pros: Education, Community, and Growth
• The Power of Boundaries and Systems in Business
• The Art of Follow-Up and Adding Value
• Leveraging Social Media
• Navigating Competition and Budget Conversation
• Building a Strong Brand and Client Experience

...and more!!
Connect with Terrica
Follow Terrica on IG
Terrace's Website
HustleQuarters
Event Therapy Magazine

Chapters

1. Meet Terrica: The Mother Hustler (00:00:00)

2. Celebrating Success: Magazine Features and Launch Parties (00:01:02)

3. From Legal Studies to Wedding Wonders: Terica's Journey (00:03:32)

4. Building a Business: Challenges and Triumphs in the Wedding Industry (00:05:15)

5. Empowering Wedding Pros: Education, Community, and Growth (00:09:04)

6. The Power of Boundaries and Systems in Business (00:14:40)

7. Navigating Growth and Change in the Wedding Industry (00:18:30)

8. Sales Strategies and Client Relationships in Wedding Planning (00:28:15)

9. Mastering Client Communication and Pricing Strategies (00:31:25)

10. Identifying Your Ideal Client (00:32:20)

11. The Art of Follow-Up and Adding Value (00:33:39)

12. Leveraging Social Media for Your Business (00:38:58)

13. Navigating Competition and Budget Conversations (00:44:01)

14. Building a Strong Brand and Client Experience (00:52:21)

15. Introducing Wedding Pro University (00:54:34)

16. Upcoming Podcast Episodes Preview (00:55:50)