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Why You Should Treat Paid Ads Differently: Handling Cold Leads vs. Warm Leads from Referrals, with Wedding Advertising Expert, Mark Chapman
Manage episode 421974520 series 2838644
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Why are couples taking longer to book you? Is your website ready to convert a cold audience? Is it relates to gen Z couples, promotion oriented advertising is a thing of the past. This year couples are more attuned to what makes your brand totally different and unique with personality.
We're talking about the power of retargeting leveraging Tik-Tok, Instagram, Meta, and Google to show your ads multiple times and in multiple places.
Mark Chapman is the founder of The I Do Society. Compared to a typical advertising agency, The I Do Society wants to be your partner, not only in creating and managing your ad campaigns, but delivering to you the right strategies to convert a cold audience.
Mark and The I Do Society makes sure that if you're going to be spending money, that every other bit and piece the couple is going to explore about your business is ready to go!
The I Do Society Website
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