FoA 314: The Value of Farm Data with Jason Tatge of AGI Digital (Farmobile)

Future of Agriculture

Thank you to our quarterly presenting sponsor, Merck Animal Health Ventures: https://www.merck-animal-health.com/animal-health-ventures/

AGI: https://www.aggrowth.com/

Farmobile: https://www.farmobile.com/

Today’s episode is a fascinating look at the value of farm data. Jason Tatge has been thinking about farm data for decades now, and you’re going to hear about the early days of trading data over the phone, to how that concept is basically what we know today as carbon credits and NFTs. He’ll also talk about how Ag Growth International or AGI is using Farmobile’s platform to connect data from all sorts of equipment including things like grain bins and dryers to reach unprecedented levels of interoperable farm data. Some really interesting topics to cover on today’s show, make sure you stay to the end to hear his vision for where all this stuff is going.

Jason is currently serving as a Senior Vice President for AGI Digital. AGI Digital is the collection of technology assets that have been acquired by AGI. These include the companies of Intellifarms, Farmobile and CMC Hazard Monitoring. AGI, for those that don’t know, provides global equipment solutions for seed, fertilizer, grain, feed and food processing systems.They are a global equipment leader with several brands across five main areas: Grain, Fertilizer, Food, Feed and Seed. Jason came to AGI by way of acquisition of his company Farmobile last year.

He started his career though, in the same way I did: as a commodities trader. After seven years of that work, he was a co-founding employee of Farms.com, and then started his own company called Farms Technology, which was an electronic marketplace with automated hedging capabilities. He sold that company to DuPont Pioneer in 2012.

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