Pledge Allegiance to AI?: Content & SEO with Andy Crestodina

FutureCraft Marketing

Episode Summary:

Hosts Ken Roden and Erin Mills interview Andy Crestodina, co-founder and CMO of Orbit Media. They discuss the impact of AI on search and SEO, the future of AI in marketing, and how marketers can leverage AI tools to improve their content strategy. Andy shares insights on using AI for on-page optimization, link building, and gaining deeper insights from analytics data. He emphasizes the importance of maintaining a human touch in content creation and offers tips for validating and improving AI-generated content. The conversation also explores the potential of AI in sales enablement and the challenges of keeping up with AI advancements in marketing.

00:55 Generative AI Experiences 04:44 Guest Interview: Andy Crestodina on SEO and AI 06:09 AI's Impact on Search and SEO 23:48 Leveraging AI for Marketing and Sales 24:54 Optimizing Sales with AI Insights 27:18 AI in Content Creation and Strategy 30:03 Future of AI in Marketing 38:36 Practical AI Tips and Tools Key Takeaways:

• AI is disrupting the search experience with the rise of search generative experiences (SGEs) and the potential decline in traditional search usage.
• While AI can be useful for generating content ideas and optimizing on-page elements, marketers must add their expertise and personal touch to create memorable and impactful content.
• Marketers should focus on creating a strong digital footprint and getting their brand mentioned on various online platforms. AI may prioritize mentions with elevator pitches over high-domain authority links.
• AI can identify gaps in content and persona-based messaging, helping marketers create more targeted and relevant content.

About our Guest:

Andy Crestodina: Co-founder and CMO of Orbit Media, a digital agency specializing in web design and development. With 24 years of experience, Andy is an expert in SEO, content marketing, and conversion optimization. He is the author of "Content Chemistry: The Illustrated Handbook for Content Marketing."

Notable Quotes:

• "AI is just another input. It's just another point of view. You can take it or leave it and move on." - Andy Crestodina
• "Be a person. Draw a line in the sand, plant a flag, have a point of view. Try that. You will sound different." - Andy Crestodina

Resources:

• Orbit Media
• Digital Marketing Tips Newsletter
• Content Chemistry: The Illustrated Handbook for Content Marketing

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Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.

Music: Far Away - MK2