Best Ken Roden Podcasts (2024)

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Episode 146: How to build a B2B marketing function that influences the whole buyer journey with Andrei & Vladimir 56:48

1d ago56:48

56:48

In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic how to build a B2B marketing function that influences the whole buyer journey. Join us to learn and discuss: - 5 step process we use to align marketing & sales with the buying process of our target accounts ⁠- How to recreate the buyer journey - the must have input - How to …

1
Episode 145: Adapting Global Marketing Programs To The New Markets and Segments with Andrei & Vladimir 46:53

3h ago46:53

46:53

In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic how to adjust your GTM strategy and marketing programs to new markets and segments to drive revenue (not a frustrated regional team). Join us to learn and discuss: The most common mistakes when trying to adopt a successful HQ's marketing program to a new region or vertical 5…

1
Episode 144: How to plan long term marketing and sales programs with Andrei & Vladimir 1:01:57

3d ago1:01:57

1:01:57

OPTIMIZE YOUR BUYER JOURNEY With Mouseflow’s heatmaps and session recordings, you’ll easily understand the why behind the drop-offs and optimize those user journeys to drive more meaningful conversions. Try for free here: https://bit.ly/47lmfI5 In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic how to plan long-term marketin…

1
Episode 143: Supercharge Your Go-To-Market Strategy with Full-Funnel Go-To-Market Template with Andrei & Vladimir 1:03:08

1M ago1:03:08

1:03:08

Join us to learn and discuss: - How to use a Full-Funnel Go-To-Market strategy review template - How to define which areas should be improved, where you need to focus and what to remove. REMOVE FRICTION FROM THE BUYING PROCESS With Mouseflow, you can track where potential buyers are getting stuck on your site—be it abandoned forms, confusing naviga…

1
Epicode 142: How to Build a WINNING ABM Team in 2024. Fullfunnel.io and Dealfront examples 55:14

2M ago55:14

55:14

In the new episode of Fullfunnel Live we are going to cover one of the hottest questions with Sam O'Brien, CMO @Dealfront: Showing how to structure and align marketing and sales teams to run successful ABM programs. Tune in to learn: - Responsibilities of marketing and sales in the ABM programs - Necessary meetings to keep the program going and get…

1
Episode 141: Demand generation through B2B thought leaders and sponsorships with Andrei Zinkevich & Eric Melchor 55:53

2M ago55:53

55:53

For the new episode of Fullfunnel Live we invited our long-term partner, Eric Melchor, founder @B2B PodPros to talk about raising brand awareness through sponsorships, podcasts and industry thought leaders. Join us to learn and discuss: Behind the scenes of podcast campaigns Eric ran in 2024: what worked and what failed with numbers How to structur…

1
Episode 140: Levels of Demand: adjusting demand generation to the buyer journey with Andrei & Vladimir 1:02:31

2M ago1:02:31

1:02:31

In the new episode of Fullfunnel Live we share how to align your demand generation programs with the buyer journey. Tune in to learn: - Demand generation from the buyer perspective and how B2B customers actually buy - How long does it take to generate a sales opportunity: Overview of a real buyer journey - 3 levels of demand - How to match your CTA…

1
Using AI to Drive Sales and Marketing Performance: Insights from Matt Heinz 43:49

3M ago43:49

43:49

“Assume AI does everything..." In this episode of the FutureCraft Marketing podcast, hosts Ken Roden and Erin Mills discuss prompt refinement with ChatGPT and Claude and how AI can be used for personal health goals. Special guest Matt Hines shares his expertise on leveraging AI for personalization, customer journey mapping, and segmentation. The co…

1
Moving beyond the Gen AI use case frenzy and driving an AI-fueled marketing strategy with Lara Shackelford 49:11

4M ago49:11

49:11

Episode Summary: In this week’s episode of the Futurecraft Marketing podcast, hosts Ken Roden and Erin Mills interview guest Lara Shackelford, a prominent AI strategist and thought leader, about moving beyond use case frenzy and getting strategic with AI-first and focused strategies. Throughout the discussion, they explore the nuances of implementi…

1
Pledge Allegiance to AI?: Content & SEO with Andy Crestodina 47:47

4M ago47:47

47:47

Episode Summary: Hosts Ken Roden and Erin Mills interview Andy Crestodina, co-founder and CMO of Orbit Media. They discuss the impact of AI on search and SEO, the future of AI in marketing, and how marketers can leverage AI tools to improve their content strategy. Andy shares insights on using AI for on-page optimization, link building, and gaining…

1
Episode 139: Case Study: Converting Skeptical IT Buyers with ABM with Andrei, Vladimir & João Crisóstomo 1:13:58

4M ago1:13:58

1:13:58

In the new episode of Fullfunnel Live we'll share a live, step-by-step case study of an ABM program for skeptical IT buyers that generated several enterprise opportunities and won enterprise deals. We invited our client, João Crisóstomo from TestRail (a brand of Gurock Software), to share: - How to market to a technical audience not active on soci…

1
Brand Survival Guide: Adapting to the AI Era, Tackling Deepfakes, and Upholding Ethics with Karrie Sanderson 45:16

5M ago45:16

45:16

Episode Summary: In this episode, hosts Ken Roden and Erin Mills talk AI and brand marketing with guest Karrie Sanderson. They discuss how AI is reshaping marketing and the importance of leveraging AI for customer research and deeper insights. Karrie emphasizes the need for brands to maintain authenticity and build trust with customers in the age o…

1
Episode 138: Live Case Study: How to get an executive buy-in and transform your GTM strategy with Andrei, Vladimir & Ken Roden 56:26

5M ago56:26

56:26

In the new episode of Fullfunnel Live we'll share a live, step-by-step case study of a new GTM strategy that resulted in 60% marketing-sourced pipeline (from initial 35%). We invited our client, Ken Roden, former head of marketing at Wiley's Cross Knowledge brand, to share: How he got a buy-in from the executives and from sales to completely transf…

1
Marketing Is in Its AI Era: Strategies, Tools, and Insights with Tahnee Perry 49:51

5M ago49:51

49:51

Episode 4: Marketing Is in Its AI Era: Strategies, Tools, and Insights with Tahnee PerryInterview: Tahnee PerryEpisode Summary: In this episode, hosts Ken Roden and Erin Mills explore the ways AI is reshaping marketing strategies with Tahnee Perry, an expert in AI-powered marketing. They discuss the accessibility of AI tools for marketers, the bene…

1
Episode 137: Live Case Study Breaking Marketing and sales silos with a pilot ABM with Andrei, Vladimir, Lee Adam & Divash Basnet 1:04:49

5M ago1:04:49

1:04:49

In the new episode of Fullfunnel Live we share a live case study of a 2-months ABM program launch with Divash Basnet, VP Marketing and Lee Adam, Product Marketing from Cardata. We cover: - How to get buy in from sales and stakeholders to launch a joint program - How to orchestrate a pilot program and set up the right KPIs for the ABM team - How to …

1
Beyond Dashboards: Democratizing Data and Demystifying MOPs with Grant Grigorian 41:47

5M ago41:47

41:47

Episode Summary: In this episode, hosts Ken Roden and Erin Mills dive into marketing operations and analytics and discuss how generative AI is transforming MOPs. They share personal experiences with AI, such as using ChatGPT to solve tech issues and uploading personas for board meetings. Then, Ken and Erin talk to Grant Grigorian, a marketing opera…

1
The AI Marketing Masterclass: Transformative Adoption and Inclusive Strategies with Liza Adams 45:26

5M ago45:26

45:26

Episode Summary: In this episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills explore the future of AI in marketing with guest Liza Adams. Liza shares her insights on how AI can elevate the strategic value of marketing and drive business growth. She introduces her three-step AI adoption accelerator approach, which focuses on…

1
From 0 to AI Hero: Cutting-Edge Tactics with guest Nicole Leffer 39:11

6M ago39:11

39:11

In the debut episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills will kick off the discussion about the intersection of AI and marketing. They discuss their experiences using AI in their everyday lives and how it has transformed their marketing strategies. Ken and Erin talk about practical insights and tips for marketers lo…

1
Episode 136: How to leverage intent data to generate pipeline with Andrei & Vladimir 45:53

6M ago45:53

45:53

In this video we share live examples of how to leverage intent data to: Define highly engaged accounts that should be added to account-based marketing programs Matching next actions and call to actions with the intent level OUR SPONSOR - DEALFRONT No more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront…

1
Episode 135: How to create an Ideal Customer Profile ICP for ABM programs with Andrei & Vladimir 1:03:03

6M ago1:03:03

1:03:03

In a new episode we share the step-by-step process on how marketing and sales should work on defining ICP for their ABM programs. - Why ICP development for account-based marketing is different from your marketing strategy - How to define account qualification and disqualification criteria - How to segment accounts by tiers - How to define the real …

1
Episode 134: The Ultimate Guide to Develop a Full Funnel B2B Marketing Function with Andrei & Vladimir 1:03:46

6M ago1:03:46

1:03:46

In the new episode of Fullfunnel Live we explain how to develop a Full-Funnel B2B marketing function by refocusing everyone in your marketing and sales teams on revenue creation. OUR SPONSOR - DEALFRONT No more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront: https://bit.ly/3UwLUZr Key questions we dis…

1
Season 1, Episode 0: FutureCraft Marketing Trailer 1:24

6M ago1:24

1:24

Join us every Thursday for FutureCraft Marketing, the podcast that explores the cutting-edge intersection of AI and marketing. Hosted by industry veterans Ken Roden and Erin Mills, each episode dives deep into how artificial intelligence (AI) is revolutionizing every aspect of marketing, from branding to demand generation. Whether you're a CMO look…

1
Episode 133: Level Up Your ABM Strategy with SDRs with Andrei & Vladimir 1:03:19

6M ago1:03:19

1:03:19

In the new episode of Fullfunnel Live we'll explain the role of SDRs in ABM to make it efficient. Join us to learn and discuss: - 5 SDR functions to run a great account-based marketing (ABM) program - How SDRs can create awareness among the buying committee members - How SDRs should collaborate with marketing - KPIs for SDRs in the account-based ma…

1
Episode 132: How to select the right accounts for ABM with Andrei & Vladimir 49:36

7M ago49:36

49:36

In this episode we share How to select the right accounts for the ABM program. Learn: - Territory/market based account selection vs clusters - 4 criteria you must pay attention to define accounts that are likely to become sales opportunities - 3 ABM lists, and how to work with them to generate sales opportunities OUR SPONSOR - DEALFRONT No more not…

1
Episode 131: Allbound marketing: how to create joint marketing and sales playbooks with Andrei & Vladimir 1:02:40

8M ago1:02:40

1:02:40

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we cover Allbound marketing: how to create joint marketing and sales playbooks. Tune in to learn: - How to create joint full-funnel marketing and sales playbooks - How internal reviews decrease the playbook efficiency - How to incorporat…

1
Episode 130: How to fix a broken B2B playbook with full funnel marketing with Andrei & Vladimir 59:57

8M ago59:57

59:57

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover How to fix a broken B2B playbook with full-funnel marketing. How horizontal marketing and sales planning kills most programs and makes your pipeline sinking How to develop a full-funnel marketing planning to increase…

1
Episode 129: Building a credible content creation and distribution machine with SMEs, SDRs and marketing with Andrei, Vladimir & Morgan 41:29

9M ago41:29

41:29

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live, we're going to cover together with Morgan Ingram how to create a content creation and distribution machine for non-sales/marketing audiences. We'll cover: How to enable your SMEs to create and share content How to bring external expertis…

1
Episode 128: 15 bottlenecks that destroy marketing & sales programs with Andrei & Vladimir 49:11

9M ago49:11

49:11

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover 15 UNOBVIOUS bottlenecks that make marketing & sales programs fail and the root reasons behind them. RESOURCES On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c Full-Funnel Insider - A Marketing …

1
Episode 127: Ignite Your Sales: How to Warm Up Target Buyers with Andrei & Vladimir 1:04:50

9M ago1:04:50

1:04:50

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we cover How to warm-up target buyers, including: - 6 categories of warm-up tactics and why they don't work if siloed. - How to warm up buyers who are not active on social - The right KPIs to measure "warm up" program performance RESOURCE…

1
Episode 126: The Old SDR model is DEAD - meet ABSRs with Andrei & Vladimir 1:03:15

9M ago1:03:15

1:03:15

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover a hot topic: Why the old SDR model is dead, and how you can replace it with ABSRs (account-based sales reps). We'll cover: - SDRs vs ABSR (account-based sales reps) - How ABSRs collaborate with marketing and their ro…

1
Episode 125: Account segmentation for ICP development with Andrei & Vladimir 1:01:11

10M ago1:01:11

1:01:11

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live, we're going to share with you a step-by-step process of account segmentation for ICP development. We'll cover: - The most common mistake when developing an ICP - How to define the tiers in ICP and segment all accounts properly - How to …

1
Episode 124: We need revenue NOW: joint marketing and sales planning with Andrei & Vladimir 59:58

10M ago59:58

59:58

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to address the most common question we've heard from the GTM teams at the end of the year: "We need revenue NOW". We'll cover: How to define the accounts that are likely to buy your product this quarter Two sublists for the de…

1
Episode 123: The State of Full Funnel Marketing 2023 + Lessons for 2024 with Andrei & Vladimir 59:44

11M ago59:44

59:44

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover the insights from our State of Full-funnel Marketing research and the lessons for 2024. We'll cover: The core B2B marketing challenges and their root reasons How to do more with less in 2024 The trends (both good and …

1
Episode 122: Transforming your company from lead gen to demand generation and full funnel marketing with Andrei & Vladimir 1:02:01

11M ago1:02:01

1:02:01

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover the transformation process you need to take to move your organization from lead gen and sales-led motion to full-funnel marketing. We cover: 10 transformation pillars The POWERFUL checklist for a CMO Defining the tra…

1
Episode 121: How to launch an ABM pilot with Andrei Zinkevich & Vladimir Blagojević 1:00:12

12M ago1:00:12

1:00:12

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel This episode is sponsored by Dealfront (https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=fullfunnel ) - a European leading intent data vendor. With DealFront you can harness three layers of data – market signals, web visitors, and EU company databas…

1
Episode 120: How to plan ABM for 2024 with Davis Potter 1:11:38

12M ago1:11:38

1:11:38

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover how to plan ABM for 2024. We cover: How to plan ABM properly How is ABM evolving from 2023 to 2024 AI in ABM: pros & cons Tech stack trends On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c Full-…

1
Episode 119: Dark Social: How to create awareness and generated demand in the communities with Arthur Castillo 1:01:43

12M ago1:01:43

1:01:43

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Full-Funnel Live with Arthur Castillo (Chili Piper) we cover: - How Chili Piper drives awareness through Slack communities: examples of dark social programs - How to measure the success of your dark social & community engagement strategy - How to define …

1
Episode 118: How to run a B2B customer research to make a data driven GTM Strategy with Andrei Zinkevich & Vladimir Blagojević 1:04:31

1y ago1:04:31

1:04:31

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover how to run a B2B customer research to support your GTM strategy with actionable insights. We'll cover: What types of customers should you select for customer research? What questions do you need to ask? How to process…

1
Episode 117: Sales and Marketing's Collaborative Journey to Revenue Acceleration witch Leanne Chescoe 1:36:10

1y ago1:36:10

1:36:10

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In this Episode Andrei Zinkevich (Fullfunnel.io) and Leanne Chescoe (Demandbase) cover: How to go from siloed teams to revenue-driven organization: 2 levels of marketing and sales alignment. How to develop joint marketing and sales playbooks: real examples How to start a reve…

1
Episode 116: Holistic B2B marketing attribution. How to measure B2B marketing and make the right decisions with Steffen Hedebrandt 59:35

1y ago59:35

59:35

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel The Social selling "playbook" for most companies (because it's rarely an actual and formalized process) is this by the new episode of Fullfunnel Live we're going to cover with Steffen Hedebrandt, CEO @Dreamdata, the holistic b2b marketing attribution or how to measure B2B mar…

1
Episode 115: How to create a cross functional content creation machine that generates revenue and leverages SMEs with Stapho Thienpont 48:10

1y ago48:10

48:10

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live, we are going to share a step by step framework we use to develop a joint content creation and demand generation playbook for marketing and sales teams. You'll learn: - How to get sales buy-in and involve them in demand gen - How to sim…

1
Episode 114: Why your MQLs don't convert. Implementing an MQL model that drives pipeline with Stapho Thienpont 1:02:17

1y ago1:02:17

1:02:17

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In this podcast, we're going to discuss what is a Marketing-qualified lead, and why your MQLs don't convert. Next, we will explore an MQL model that will effectively drive pipeline growth. By the end of the episode, you'll know how to improve your MQLs and convert more leads!…

1
Episode 113: How To Run Marketing & Sales Alignment & Sync Meetings with Stapho Thienpont 1:01:20

1+ y ago1:01:20

1:01:20

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel To make marketing and sales work together, make sure you’ve scheduled these 4 sync meetings. 1. 𝐖𝐞𝐞𝐤𝐥𝐲 𝐣𝐨𝐢𝐧𝐭 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐫𝐞𝐯𝐢𝐞𝐰 𝐦𝐞𝐞𝐭𝐢𝐧𝐠. Agenda: - Leading indicators report for every joint campaign - Wins: what moves us forward? - Challenges: what’s holding us back? 2. 𝐀𝐁𝐌 𝐬𝐲𝐧𝐜…

1
Episode 112: How to target and warm up B2B buyers with Zero Social Presence with Stapho Thienpont 57:23

1+ y ago57:23

57:23

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel 3 ways to target and warm up B2B buyers if they are not active on social. If you're selling to technical teams or conservative industries, your buyers may not be active on social. Hence, ads and cold outreach are doomed. Here are several ways to reach and warm up them. 1. Par…

1
Episode 111: How to measure ABM and demand gen across the full funnel journey 43:36

1+ y ago43:36

43:36

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel How to measure ABM (account-based marketing) and demand gen across the full funnel 1. 𝗕𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗱𝗲𝗺𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻. - Increased website visits from target accounts - Pricing/demo visits by target accounts - Total time spent and repetitive visits by target accounts - …

1
Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero 47:34

1+ y ago47:34

47:34

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In this video, we're going to show you how to launch omnichannel ABM campaigns, including paid social and direct buys. Omnichannel ABM campaigns allow you to engage with your customers from multiple channels, which can help you reach your target audience more effectively. We …

1
Episode 109: Marketing and sales playbooks: how both teams SHOULD work together with Stapho Thienpont 48:51

1+ y ago48:51

48:51

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In this video, we're going to show you how both teams should work together to create effective marketing and sales strategies. By understanding how marketing and sales work together, you'll be able to create effective strategies that will help your business grow! We'll discus…

1
Episode 108: How to Make the CFO Say YES to Your Marketing Budget with Amber Bogie 41:39

1+ y ago41:39

41:39

In this episode we'll share with Amber Bogie from Reachedesk, with you how to make the CFO say YES to your marketing budget. By understanding how to pitch your marketing budget to your CFO, you'll be able to get the funding you need to achieve your marketing goals. We are covering: - How to present and justify marketing investments - The reports an…

1
Episode 107: Building powerful ABM teams: from sales buy-in to execution with Stapho Thienpont 58:36

1+ y ago58:36

58:36

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel RESOURCES On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches Upcoming ev…

1
Episode 106: Building a demand gen program from scratch: planning, budgeting & execs buy-in with Sam Kuenhle 1:04:40

1+ y ago1:04:40

1:04:40

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches Upcoming events: http…

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