421 | Transforming Fitness Passion Into Profit

Gathering The Kings

In this episode, Chaz Wolfe engages with Brian Velez, a successful fitness entrepreneur, about his journey from athlete to business owner. They delve into the importance of physical and mental health in entrepreneurship, discussing the unique challenges and rewards of gym ownership. They also touch on business growth strategies, pricing, future planning, and the role of education in business.

We're thrilled to introduce Brian Velez, a visionary entrepreneur and the force behind Physical Culture. Graduating from Columbia at 31, Brian's journey is nothing short of extraordinary. A lifetime athlete and CrossFit competitor, he swiftly moved from investment banking to launching a health and performance gym. Despite a challenging start during the pandemic, Physical Culture is on track for explosive growth in 2024. Brian's dedication to individualized coaching and his partnership with the Gracie Jiu-Jitsu Franchise stand as testaments to his innovative spirit and commitment to excellence.

Notable Quotes:

“Courage turns into confidence and confidence turns into action.” - Chaz Wolfe

Books and Resources Recommended (Affiliate Links May Be Used):

Chaz’s Favorite Steak🥩 Place: https://peterluger.com/

The Almanack of Naval Ravikant: A Guide to Wealth and Happiness Kindle Edition by Eric Jorgenson: https://www.amazon.com/dp/B08FF8MTM6?linkCode=ssc&tag=onamzchazwolf-20&creativeASIN=B08FF8MTM6&asc_item-id=amzn1.ideas.300QACPW0EMZ5&ref_=aip_sf_list_spv_ons_mixed_d_asin.

Gathering The Kings Full Library of recommendations:https://www.amazon.com/shop/gatheringthekings/list/

Let’s Connect!

Brian Velez: Website: https://opexbrooklyn.com/ Facebook: https://www.facebook.com/opexbrooklyn/ Instagram: https://www.instagram.com/opexbrooklyn/ LinkedIn: https://www.linkedin.com/company/opexbrooklyn/about/ LinkedIn: https://www.linkedin.com/in/briannvelez

Chaz Wolfe (Host):

Linktree: https://linktr.ee/chazwolfe Website: www.gatheringthekings.com Facebook: https://www.facebook.com/chazwolfe/ Facebook: https://www.facebook.com/gatheringthekings Instagram: https://www.instagram.com/gatheringthekings LinkedIn: www.linkedin.com/in/chaz-wolfe-86767054/ Linkedin: https://www.linkedin.com/company/91415421/ TikTok: https://www.tiktok.com/@chazwolfe_kings Youtube: https://youtube.com/@gatheringthekings

For more information on Gathering The Kings Peer to Peer Mastermind Group: https://go.oncehub.com/TheExceptionalLife

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(0:00) Episode Introduction (0:37) Brian Velez, Fitness Entrepreneur (1:20) Exploring the Success of Physical Culture Gym: A Business Snapshot (1:33) Longevity & Health in Entrepreneurship: A Key Discussion (2:49) Why Physical Training Matters in Business Success (5:47) From Athlete to Entrepreneur: Brian Velez's Inspiring Story (9:13) Mastering Business Growth: Acquisition, Fulfillment, Retention Strategies (14:40) Pricing Strategies: Balancing Quality and Client Satisfaction (20:30) Future Planning and Target Setting for Entrepreneurs (22:57) Career Shift: From Investment Banking to Gym Ownership (24:15) Gym Ownership: Unique Challenges and Rewarding Experiences (25:39) Integrating Health and Wellness into Entrepreneurial Life (28:37) Mental Training for Entrepreneurs: The Importance of Mindset and Learning (29:05) Balancing Personal Life with Entrepreneurial Responsibilities (30:08) Leading by Example: A Key Principle for Business Leaders (36:49) The Advantages of Early Start in Entrepreneurship (40:08) The Role of Education and Apprenticeship in Building a Business