Helping Everyone ‘Go’ Outside w/ Gnara

GEAR:30

Imagine being in freezing temperatures on a glacier and having to remove your harness and several layers of clothing just to pee. What about scrambling around a desolate desert looking for a place to pull down your pants in private? Maybe you don’t have to imagine — maybe you’re part of half the population who have to wear pants that weren’t originally designed for your anatomy.

Gnara is an apparel company that has spent the last several years working to solve this problem with the advent of their “GoFly Technology,” a patented zipper that allows you to ‘go’ anywhere while maintaining privacy. We talk to Gnara co-founder, Georgia Grace Edwards, about how this idea came to be; the brand’s growth in the last few years; the impact they’ve had on a variety of professions and applications (with more to come); how to approach a taboo topic with humor and grace; and more.

RELATED LINKS:

Pre-Order: Our 24/25 Winter Buyer’s Guide

Become a Member: BLISTER+

Gnara’s GoFly Technology

TOPICS & TIMES:

Glacier Guiding & Origin Story (4:19)

Why Pee Zippers Matter (7:32)

“GoFly” Technology (15:53)

Product Lineup (17:22)

Using Humor to Address Taboo (24:16)

The Rewarding Moments (28:08)

Scaling (31:32)

Leggings (35:16)

Crowdfunding Strategy (39:55)

Rebranding (45:50)

Georgia Grace’s Background (54:21)

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