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Episode 4: Nostalgia with Hasbro
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As one of the most tech savvy generations, Gen Z is looking to disconnect from their screens and reconnect with what brought them joy in their childhood. Our hosts join Hasbro’s Sarah Madey, Sr. Director of Global Brand Strategy, and Olivia DeLorenzo, Narrative Designer, to explore how nostalgia plays into Gen Z’s modern life. From board games to fashion to music, learn what your brand can do to take part in nostalgia marketing.
Chapters
1. Intro (00:00:00)
2. How Hasbro speaks to Nostalgia (00:02:38)
3. What is Driving Gen Z’s Nostalgia (00:05:33)
4. Gen Z is eager to disconnect (00:12:21)
5. Familiarity is comforting (00:20:32)
6. Nostalgic Trends (00:27:15)
7. How Your Brand Can Take Part in Nostalgia Marketing (00:32:12)
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